Title Balanced brand : how to balance the stakeholder forces that can make or break your business / by John Foley with Julie Kendrick

Edition First edition Published San Francisco : Jossey-Bass, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Fol/Bbh		AVAILABLE

Description pages cm Contents Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance Bibliography Includes bibliographical references (page) and index Subject Brand name products. Corporate image. Relationship marketing. Product management. Author Kendrick, Julie. LC no. 2005034283 ISBN 9780787983093 (cloth) 0787983098 (cloth)

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