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Mark   Medium Year
658.827 Ell/Bab    
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott MELB  Book 2009
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott MELB  Book 2009
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott MELB  Book 2009
      Brands and brand management : critical perspectives on business and management / edited by Richard Elliott MELB  Book 2009
658.827 Ell/Sbm    
      Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan MELB, WATERFT   Book 2011
      Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan MELB, WATERFT   Book 2011
658.827 Fio/Bsm : Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton     
      Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton MELB  Book 2009
658.827 FIT-P : Private labels : store brands & generic products / Philip B. Fitzell     
      Private labels : store brands & generic products / Philip B. Fitzell MELB  Book 1982
658.827 Fol/Bbh : Balanced brand : how to balance the stakeholder forces that can make or break your business / by John Foley with Julie Kendrick     
      Balanced brand : how to balance the stakeholder forces that can make or break your business / by John Foley with Julie Kendrick MELB  Book 2006
658.827 Fra/Saa : The science and art of branding / Giep Franzen and Sandra Moriarty     
      The science and art of branding / Giep Franzen and Sandra Moriarty MELB  Book 2009
658.827 Gaa/Ibt : Indie brands : 30 independent brands that inspire and tell a story / [by Anneloes van Gaalen]     
      Indie brands : 30 independent brands that inspire and tell a story / [by Anneloes van Gaalen] MELB  Book 2011
658.827 Gai/Bes    
      Brand esSense : using sense, symbol and story to design brand identity / Neil Gains MELB  Book 2014
      Brand esSense : using sense, symbol and story to design brand identity / Neil Gains MELB  Book 2014
      Brand esSense : using sense, symbol and story to design brand identity / Neil Gains MELB  Book 2014
658.827 Ger/Dlt : Designing logos : the process of creating symbols that endure / Jack Gernsheimer     
      Designing logos : the process of creating symbols that endure / Jack Gernsheimer W'BOOL  Book 2008
658.827 Gob/Ebt : Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé     
      Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé W'PONDS  Book 2009
658.827 Gra/Bim : The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant     
      The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant MELB  Book 2006
658.827 Gre/Bab : Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann     
      Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann MELB  Book 2002
658.827 Gre/Bob : The best of branding : best practices in corporate branding / James R. Gregory     
      The best of branding : best practices in corporate branding / James R. Gregory MELB  Book 2004
658.827 Hai/Bft : Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig     
      Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig MELB  Book 2003
658.827 Hai/Brh : Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig     
      Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig MELB  Book 2004
658.827 Han/Gfb : Global fashion brands : style, luxury & history / edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith     
      Global fashion brands : style, luxury & history / edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith MELB  Book 2014
658.827 Har/Btn : Brands : the new wealth creators / edited by Susannah Hart and John M. Murphy     
      Brands : the new wealth creators / edited by Susannah Hart and John M. Murphy MELB  Book 1998
658.827 Hed/Bmr : Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre     
      Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre MELB  Book 2009
658.827 Hol/Bfn    
      Branding for nonprofits : developing identity with integrity / DK Holland MELB, WATERFT   Book 2006
      Branding for nonprofits : developing identity with integrity / DK Holland MELB, WATERFT   Book 2006
658.827 Hol/Gbh : The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis     
      The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis MELB  Book 2008
658.827 Hol/Hbb : How brands become icons : the principles of cultural branding / Douglas B. Holt     
      How brands become icons : the principles of cultural branding / Douglas B. Holt MELB  Book 2004
658.827 Ind/Bbh : Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind     
      Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind MELB  Book 2005
658.827 Kan/Bdc : Branding.com : online branding for marketing success / Deborah Kania     
      Branding.com : online branding for marketing success / Deborah Kania MELB  Book 2001
658.827 Kap/Rit : (Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer     
      (Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer MELB  Book 2001
658.827 Kap/Sbm 1997 : Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer     
      Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer W'BOOL  Book 1997
658.827 Kap/Sbm 2004 : The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer     
      The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer MELB  Book 2004
658.827 Kap/Tbm : 24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor     
      24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor MELB  Book 2001
658.827 Kel/Bpc 2008    
      Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller MELB, WATERFT   Book 2008
      Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller MELB, WATERFT   Book 2008
      Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller MELB, WATERFT   Book 2008
658.827 Kel/Pob    
      The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace MELB, W'PONDS, WATERFT   Book 2016
      The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace MELB, W'PONDS, WATERFT   Book 2016
      The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino + Dan Wallace MELB, W'PONDS, WATERFT   Book 2016
658.827 Kel/Sbm 2003 : Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller     
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB  Book 2003
658.827 Kel/Sbm 2008    
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, WATERFT   Book 2008
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, WATERFT   Book 2008
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, WATERFT   Book 2008
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, W'PONDS   Book 2008
9 additional entries    
658.827 Kel/Sbm 2008 Int. ed. : STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY     
      STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY MELB   
658.827 Kel/Sbm 2012 : Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson     
      Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson W'BOOL  Book 2012
658.827 Kel/Sbm 2013    
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, W'BOOL, WATERFT   Book 2013
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, W'BOOL, WATERFT   Book 2013
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, W'BOOL, WATERFT   Book 2013
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller MELB, W'BOOL, WATERFT   Book 2013
2 additional entries    
658.827 Kel/Sbm 2020    
      Strategic brand management : building, measuring, and managing brand equity MELB, WATERFT   Book 2020
      Strategic brand management : building, measuring, and managing brand equity MELB, WATERFT   Book 2020
      Strategic brand management : building, measuring, and managing brand equity MELB, WATERFT   Book 2020
      Strategic brand management : building, measuring, and managing brand equity MELB, WATERFT   Book 2020
2 additional entries    
658.827 Kit/Ibm : Integrated brand marketing and measuring returns / edited by Philip J. Kitchen     
      Integrated brand marketing and measuring returns / edited by Philip J. Kitchen MELB  Book 2010
658.827 Kna/Bra : The Brandmindset / Duane E. Knapp     
      The Brandmindset / Duane E. Knapp MELB  Book 2000
658.827 Kno/Cov : Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox     
      Competing on value : bridging the gap between brand and customer value / Stan Maklan and Simon Knox MELB  Book 1998
658.827 Koc/Wgb : The World's greatest brands / edited by Nicholas Kochan     
      The World's greatest brands / edited by Nicholas Kochan MELB  Book 1996
658.827 Kor/Bsh : Brand society : how brands transform management and lifestyle / Martin Kornberger     
      Brand society : how brands transform management and lifestyle / Martin Kornberger MELB  Book 2010
658.827 Lan/Dbe    
      Designing brand experiences / Robin Landa MELB, W'BOOL   Book 2006
      Designing brand experiences / Robin Landa MELB, W'BOOL   Book 2006
658.827 Lee/Sog    
      The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert MELB, WATERFT ADPML   Book 2015
      The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert MELB, WATERFT ADPML   Book 2015
      The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert MELB, WATERFT ADPML   Book 2015
658.827 Len/Etm : Experience the message : how experiential marketing is changing the brand world / Max Lenderman     
      Experience the message : how experiential marketing is changing the brand world / Max Lenderman MELB  Book 2005
658.827 Ler/Bbb    
      Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman MELB, WATERFT   Book 2013
      Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman MELB, WATERFT   Book 2013
      Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman MELB, WATERFT   Book 2013
      Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman MELB, WATERFT   Book 2013
658.827 Lin/Bbo : Brand building on the internet / Martin Lindström, Tim Frank Andersen     
      Brand building on the internet / Martin Lindström, Tim Frank Andersen MELB  Book 2000
658.827 Lin/Bsh : Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler     
      Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler MELB  Book 2005
658.827 Lok/Bab : Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston     
      Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston W'BOOL  Book 2010
658.827 Luc/Bpc : BP : creating a global brand / producer/director, Kelly Luchtman     
      BP : creating a global brand / producer/director, Kelly Luchtman MELB  DVD video 2003
658.827 Lur/Btl    
      Brands : the logos of the global economy / Celia Lury MELB, W'BOOL   Book 2004
      Brands : the logos of the global economy / Celia Lury MELB, W'BOOL   Book 2004
658.827 Mar/Hat    
      The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson MELB  Book 2001
      The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson MELB  Book 2001
      The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson MELB  Book 2001
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