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Subjects (1-50 of 183)
Relationship marketing.
1
E-book
2016

Account based marketing for dummies


Vajre, Sangram, author

Hoboken, NJ : John Wiley & Sons, [2016]

Rating:

 
2
E-book
2022

Advertising management in a digital environment : text and cases


Kelley, Larry D., 1955- author.

Abingdon, Oxon ; New York, NY : Routledge, 2022

Rating:

 
3
E-book
2016

Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships


Thomas, Barbara, author

Old Tappan, New Jersey : Pearson Education, [2016]

Rating:

 
4
Book
1995

Aftermarketing : how to keep customers for life through relationship marketing


Vavra, Terry G.
Revised and updated
Chicago : Irwin Professional Pub., [1995]

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Location Call no. Vol. Availability
 W'BOOL  658.812 Vav/Aht  AVAILABLE
5
E-book
2019

Amazon : managing extraordinarysuccess in 5-d value


Wall, Benjamin, author

New York : Morgan James Publishing, [2019]

Rating:

 
6
E-book
2014

Analytics and dynamic customer strategy : big profits from big data


Tanner, John F

Hoboken, N.J. : Wiley, 2014

Rating:

 
7
E-book
2023

B2B customer engagement strategy : an introduction to managing customer experience


Prior, Daniel D., author

Cham, Switzerland : Palgrave Macmillan, 2023

Rating:

 
8
Book
2006

Balanced brand : how to balance the stakeholder forces that can make or break your business


Foley, John, 1955-
First edition
San Francisco : Jossey-Bass, [2006]

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Location Call no. Vol. Availability
 MELB  658.827 Fol/Bbh  AVAILABLE
10
Streaming audio
2023

The book of business awesome : how engaging your customers and employees can make your business thrive


Stratten, Scott, author.
[First edition]
[Place of publication not identified] : Ascent Audio, 2023

Rating:

 
12
E-book
2016

The brand flip : why customers now run companies--and how to profit from it


Neumeier, Marty, 1947- author.

[Place of publication not identified] : New Riders, [2016]

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13
Book
2009

Building customer-brand relationships




Armonk, N.Y. : M.E. Sharpe, [2009]

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Location Call no. Vol. Availability
 MELB  658.812 Sch/Bcb  AVAILABLE
15
Streaming audio
2023

Busting silos


Carpio, Hillary, author
[First edition]
[Place of publication not identified] : Ascent Audio, 2023

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16
Book
2006

Capturing customer equity : moving from products to customers




New York : Best Business Books, [2006]

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Location Call no. Vol. Availability
 W'PONDS  658.8343 Bej/Cce  AVAILABLE
18
E-book
2014

The co-creation paradigm


Ramaswamy, Venkatram, author.

Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]

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19
Streaming audio
2022

The come back culture : 10 business practices that create lifelong customers


Young, Jason, 1978- author.
[First edition]
[Old Saybrook, Connecticut] : Tantor Media, Inc., 2022

Rating:

 
21
22
E-book
2014

The Connected Company


Gray, David, 1957- author.

Sebastopol, CA : O'Reilly Media, Inc., 2014

Rating:

 
23
E-book
2014

Connected CRM : implementing a big-data-driven, customer-centric business strategy


Williams, David, 1963-

Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]

Rating:

 
25
Book
1998

Consumers and services


Gabbott, Mark.

Chichester ; New York : J. Wiley, [1998]

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Location Call no. Vol. Availability
 W'BOOL  658.812 Gab/Cas  AVAILABLE
 WATERFT BUSINESS  658.812 Gab/Cas  AVAILABLE
26
E-book
2016

Contemporary selling : building relationships, creating value


Johnston, Mark W., author.
5th edition
New York, NY ; Abingdon, Oxon : Routledge, 2016

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29
E-book
2014

Creating a sustainable brand : a guide to growing the sustainability top line


Campher, Henk, author

Oxford, UK : Dō Sustainability, 2014

Rating:

 
30
E-book
2017

Creating a Sustainable Brand : a Guide to Growing the Sustainability Top Line


Campher, Henk, author
First edition
London : Taylor and Francis, 2017

Rating:

 
33
Location Call no. Vol. Availability
 MELB  658.812 Mar/Ctm  AVAILABLE
34
E-book
2017

CRM for dummies


Helgeson, Lars, author

Hoboken, New Jersey : John Wiley & Sons, [2017]

Rating:

 
40
Book
2016

Customer-centric marketing : a pragmatic framework


Ravi, R. (Ramamoorthi), 1969- author

Cambridge, Massachusetts : The MIT Press, [2016]

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Location Call no. Vol. Availability
 MELB  658.812 Rav/Ccm  AVAILABLE
41
E-book
2015

Customer-centric marketing : build relationships, create advocates and influence your consumers


Cundari, Aldo, author

Hoboken, New Jersey : John Wiley & Sons, [2015]

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42
43
E-book
2015

Customer-centric marketing : supporting sustainability in the digital age


Richardson, Neil Andre Asselbroug

London ; Philadelphia : Kogan Page, 2015

Rating:

 
44
E-book
2021

Customer centric strategy


Shields, Kerri, author

[Toronto, ON] : ECampusOntario, 2021

Rating:

 
46
Book
2009

Customer knowledge management : people, processes, and technology


Al-Shammari, Minwir, 1962-

Hershey, PA : Information Science Reference, [2009]

Rating:

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Location Call no. Vol. Availability
 MELB  658.4038 Als/Ckm  AVAILABLE
48
Book
2006

Customer lifetime value : reshaping the way we manage to maximize profits




Binghamton, NY : Best Business Books, [2006]

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Location Call no. Vol. Availability
 W'PONDS  658.812 Bej/Clv  AVAILABLE
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