| Description |
1 online resource (xv, 315 pages) : illustrations |
| Contents |
Machine generated contents note: Section 1 Empirical Perspectives -- ch. 1 Optimising Customers as Knowledge Resources and Recipients: Cases in Small to Medium Sized Software Enterprises / Ciara Heavin -- ch. 2 Perceived Risks of Customer Knowledge Management / Francisco-Jose Molina-Castillo -- ch. 3 Unarmed Prophets Have Come to Grief: KM and the Problem of Systematizing Trust Relationships / Jennifer Adelstein -- ch. 4 Importance of Collaboration in Knowledge Management in Public Services: Creating Value for Stakeholders / Ricardo Augusto Zimmermann -- ch. 5 Consumer Centric Knowledge Management in Zakat Institutions as Strategic Approach to Reduce Poverty / Abu Baker Ramadan Mohamed Hussain -- Section 2 Engaging Emerging Markets -- ch. 6 Relevance of Customers as a Source of Knowledge in IT Firms / Mexico Jose Luis Pineda -- ch. 7 Effective Tools for Customer Knowledge Management / Kamla Ali Al-Busaidi -- ̂ |
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Note continued: ch. 16 Strategic Imperatives for Customer Centric Approach / Neeta Baporikar |
| Summary |
"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Customer relations.
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Knowledge management.
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Relationship marketing.
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BUSINESS & ECONOMICS -- Information Management.
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BUSINESS & ECONOMICS -- Knowledge Capital.
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Customer relations
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Knowledge management
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Relationship marketing
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| Form |
Electronic book
|
| Author |
Al-Shammari, Minwir, 1962-
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| LC no. |
2011026268 |
| ISBN |
9781613500897 |
|
1613500890 |
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9781613500903 |
|
1613500904 |
|
9781613500910 |
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1613500912 |
|
