| Description |
1 online resource (x, 214 pages) : illustrations |
| Contents |
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop |
| Bibliography |
Includes bibliographical references (pages 206-207) and index |
| Subject |
Customer relations.
|
|
Relationship marketing.
|
|
Customer relations
|
|
Relationship marketing
|
| Form |
Electronic book
|
| Author |
Huba, Jackie.
|
| ISBN |
0793155614 |
|
9780793155613 |
|
1597341010 |
|
9781597341011 |
|
