| Description |
1 online resource (xx, 333 pages) : illustrations |
| Contents |
Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm |
| Summary |
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems .. |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
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Print version record |
| Subject |
Customer relations.
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Relationship marketing.
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Product management.
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Business networks.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Business networks
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Customer relations
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Product management
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Relationship marketing
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| Form |
Electronic book
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| Author |
Ozcan, Kerimcan, 1971- author.
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| ISBN |
9780804790758 |
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0804790752 |
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