| Description |
vi, 392 pages ; 22 cm |
| Series |
Routledge classics |
|
Routledge classics.
|
| Contents |
1. The Medium is the Message -- 2. Media Hot and Cold -- 3. Reversal of the Overheated Medium -- 4. The Gadget Lover: Narcissus as Narcosis -- 5. Hybrid Energy: Les Liaisons Dangereuses -- 6. Media as Translators -- 7. Challenge and Collapse: the Nemesis of Creativity -- 8. The Spoken Word: Flower of Evil? -- 9. The Written World: an Eye for an Ear -- 10. Roads and Paper Routes -- 11. Number: Profile of the Crowd -- 12. Clothing: Our Extended Skin -- 13. Housing: New Look and New Outlook -- 14. Money: the Poor Man's Credit Card -- 15. Clocks: the Scent of Time -- 16. The Print: How to Dig it -- 17. Comics: Mad Vestibule to TV -- 18. The Printed Word: Architect of Nationalism -- 19. Wheel, Bicycle, and Airplane -- 20. The Photograph: the Brothel-without-Walls -- 21. Press: Government by News Leak -- 22. Motorcar: the Mechanical Bride -- 23. Ads: Keeping Upset with the Joneses -- 24. Games: the Extensions of Man -- 25. Telegraph: the Social Hormone -- 26. The Typewriter: into the Age of the Iron Whim -- 27. The Telephone: Sounding Brass or Tinkling Symbol? -- 28. The Phonograph: the Toy that Shrank the National Chest -- 29. Movies: the Reel World -- 30. Radio: the Tribal Drum -- 31. Television: the Timid Giant -- 32. Weapons: War of the Icons -- 33. Automation: Learning a Living |
| Summary |
Reissue of Marshall McLuhan's 1964 classic on the emerging phenomenon of mass media. [from publisher's advertisement] |
| Notes |
Originally published: New York: McGraw-Hill; London: Routledge & Kegan Paul, 1964 |
| Bibliography |
Includes bibliographical references |
| Subject |
Communication and culture.
|
|
Communication -- Social aspects.
|
|
Communication.
|
|
Mass media.
|
|
Communication and technology.
|
| ISBN |
041525549X cased |
|
0415253977 paperback |
|
