Title KLM Airlines : from crisis to social media success / Simone Kurtzke

Published London : Henry Stewart Talks, 2017

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents The case study examines how KLM Airlines learned from its experience during the 2010 Iceland ash cloud, and moved from using social media only to make marketing announcements, to using it for customer service, communication and sales, with a customer centric focus Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Social media marketing Title from title frames Subject KLM (Airline) SUBJECT KLM (Airline) fast (OCoLC)fst00551014 Subject Communication in marketing -- Case studies Customer relations -- Case studies Emergency management. Social media -- Marketing -- Case studies Communication in marketing. Customer relations. Emergency management. SUBJECT Eyjafjallajökull Volcano (Iceland) http://id.loc.gov/authorities/subjects/sh2010007225 Subject Iceland -- Eyjafjallajökull Volcano. Genre/Form Case studies. Form Streaming video

Other Titles Social media marketing Social media marketing Social media marketing

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