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Author
Robert, Daniel, 1978- author.
Title
Courteous capitalism : public relations and the monopoly problem, 1900-1930 / Daniel Robert
Published
Baltimore : Johns Hopkins University Press, 2023
©2023
Click on the following:
ProQuest Ebook Central
Copies
Description
1 online resource (viii, 322 pages) : illustrations
Series
Hagley Library Studies in Business, Technology, and Politics Series
Hagley library studies in business, technology, and politics.
Contents
Acknowledgments -- Introduction -- 1. Courteous capitalism begins -- 2. Courteous capitalism intensifies -- 3. The architecture of consent -- 4. Customer stock ownership as corporate political strategy -- 5. Making the news -- 6. Subverting civics -- Conclusion -- Notes -- Index
Summary
"A study of how companies gained the public trust despite their monopoly status"-- Provided by publisher
Bibliography
Includes bibliographical references and index
Notes
Description based upon print version of record
Subject
Monopolies -- Public opinion -- History -- 20th century
Corporations -- Public opinion -- History -- 20th century
Public relations -- History -- 20th century
BUSINESS & ECONOMICS / Economics / General.
Public relations.
Corporations -- Public opinion.
Genre/Form
History.
Form
Electronic book
ISBN
1421447355
9781421447353
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