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Book Cover
Book
Author Ward, Sue.

Title Getting the message across : public relations, publicity, and working with the media / Sue Ward
Published London ; Boulder, Colo. : Journeyman, 1992

Copies

Location Call no. Vol. Availability
 W'PONDS  659.288 War/Gtm  AVAILABLE
Description x, 237 pages ; 22 cm
Series Journeyman media handbook series
Journeyman media handbook series.
Contents Pt. I. Your aims, objectives and strategy -- 1. Introduction. 2. Who are you and what are you doing? 3. The basic rules of thumb. 4. Different methods. 5. Planning a strategy: points to consider. 6. The plan -- Pt. II. Methods of communication. 7. Talking to people. 8. The printed word. 9. Production and printing. 10. The law -- Pt. III. Types of publication. 11. Leaflets and posters. 12. Pamphlets and reports. 13. Magazines and newsletters. 14. Letter writing. 15. Producing videos and tapes -- Pt. IV. The media. 16. Working with the media. 17. Dealing with media people. 18. Talking to the media. 19. Letters to newspapers and advertisements. 20. Going on the radio or TV. 21. Taking action against the media -- Appendix 1: Booklist -- Appendix 2: Addresses
Notes Includes index
Bibliography Includes bibliographical references
SUBJECT Communication textbook series. Public relations. http://id.loc.gov/authorities/names/n92019482
Subject Mass media.
Nonprofit organizations -- Marketing.
Public relations.
Publicity.
Social action.
Genre/Form Press releases.
LC no. 93196468
ISBN 1851720421
185172043X (paperback)