| Description |
274 pages : illustrations ; 23 cm |
| Series |
Sage focus editions ; v. 105 |
|
Sage focus editions ; 105
|
| Contents |
Why VCRs aren't pop-up toasters : issues in home video research / Mark R. Levy -- The diffusion of the VCR in the United States / Bruce C. Klopfenstein -- Home video : the consumer impact / Paul B. Lindstrom -- The uses and impact of home video in Great Britain / Barrie Gunter and Mallory Wober -- Adolescents and the VCR boom : old new, and nonusers / Bradley S. Greenberg and Carolyn Lin -- Social and psychological antecedents of VCR use / Alan M. Rubin -- and Rebecca B. Rubin -- Subjective differences in the use and evaluation of the VCR / Milton J. Shatzer and Thomas R. Lindlof -- Big eyes but clumsy fingers : knowing about and using technological features of home VCRs / Akiba A. Cohen and Laura Cohen -- Measuring VCR "ad-voidance" / Barry S. Sapolsky and Edward Forrest -- School achievement, self-esteem and adolescents' video use / Keith Roe -- Away from the mainstream? : VCRs and ethnic identity / Julia R. Dobrow -- VCR narrowcasting in the kibbutz / Dov Shinar -- The worldwide cultural and economic impact of video / Christine Ogan -- The videocassette recorder in the USSR and Soviet-bloc countries / Douglas A. Boyd |
| Analysis |
Videorecording industries |
| Notes |
(Sage focus editions ; v. 105) |
| Bibliography |
Includes bibliographical references |
| Notes |
Also issued online |
| Subject |
Market surveys.
|
|
Mass media.
|
|
Video tape industry.
|
|
Video tape recorder industry.
|
|
Videocassettes.
|
| Author |
Levy, Mark R.
|
| LC no. |
89005852 |
| ISBN |
0803932995 |
|
0803933002 (paperback) |
|
