Title Social marketing : dying matters

Published London, United Kingdom : SAGE Publications Ltd, 2016

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (18 min., 21 sec.)) : sound, colour Series SAGE video case studies SAGE video case studies Summary Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign Performer Academic, Jeff French Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on February 23, 2016) Subject Social marketing -- Case studies Terminal care -- Marketing -- Case studies Social marketing. Genre/Form Case studies. Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author French, Jeff, on-screen presenter ISBN 9781473962095 1473962099

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