Title The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr

Edition Fifth edition Published Chicago : Upstart Pub., 1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Ban/Mpg 1998		AVAILABLE

Description vii, 243 pages ; 28 cm Contents Ch. 1. The Quick Strategic Marketing Plan -- Ch. 2. Marketing Overview -- Ch. 3. Products and Services -- Ch. 4. Customers and Prospects -- Ch. 5. Competitive Analysis -- Ch. 6. Price, Place, and Sales Practices -- Ch. 7. Strengths and Weaknesses -- Ch. 8. Advertising and Promotion -- Ch. 9. Strategic Marketing -- Ch. 10. The Marketing Plan -- Ch. 11. The Sales Plan -- App. 1. Summary of Questions and Marketing Plan Outline -- App. 2. Marketing Plan for R.D. Montville & Associate -- App. 3. Marketing Plan for Delicious Delectables Notes Includes index Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) Subject Marketing -- Planning. New business enterprises -- Planning. Small business -- Planning. Author Books24x7, Inc. LC no. 97044730 ISBN 157410098X (paperback)

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