658.802 Bak/Msa 2000 : Marketing strategy and management / Michael J. Baker
Marketing strategy and management / Michael J. Baker
MELB
2000
658.802 Bal/Cam 1990 : Creating achievable marketing plans / Peter Balan
Creating achievable marketing plans / Peter Balan
MELB
1990
658.802 Bal/Cam 1991 : Creating achievable marketing plans / Peter Balan
Creating achievable marketing plans / Peter Balan
WATERFT
1991
658.802 Ban/Mpg : The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr
The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr
MELB
1995
658.802 Ban/Mpg 1998 : The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr
The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr
MELB
1998
658.802 Bar/Smt : Services marketing : text and cases / Steve Baron and Kim Harris
Services marketing : text and cases / Steve Baron and Kim Harris
WATERFT
1995
658.802 Bar/Smt 2003 : Services marketing : text and cases / Steve Baron and Kim Harris
Services marketing : text and cases / Steve Baron and Kim Harris
MELB
2002
658.802 Bar/Smt 2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton
MELB, WATERFT
2009
658.802 Bbg/Tns : Beyond being green - the next step : integrating an environmental policy into the marketing mix / prepared, published and distributed by Total Picture Communications
Beyond being green - the next step : integrating an environmental policy into the marketing mix / prepared, published and distributed by Total Picture Communications
WATERFT
1993
658.802 Ber/Dmt 2004 : Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff
MELB
2004
658.802 Ber/Dmt 2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
MELB
2011
658.802 Bla/Bbi : The bare bones introduction to integrated marketing communication / Robyn Blakeman
The bare bones introduction to integrated marketing communication / Robyn Blakeman
W'BOOL
2009
658.802 Bla/Imc : Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman
MELB
2007
658.802 Bly/Eom 2003
Essentials of marketing communications / Jim Blythe
MELB
2003
Essentials of marketing communications / Jim Blythe
MELB
2003
658.802 Bly/Mst : Marketing strategy / Jim Blythe
Marketing strategy / Jim Blythe
WATERFT
2003
658.802 Bos/Esp : Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman
Eco-standards, product labelling and green consumerism / Magnus Boström, Mikael Klintman
WATERFT
2008
658.802 Bra/Cac
Competitive advantage : concepts & cases / Don Bradmore
MELB, W'BOOL
1996
Competitive advantage : concepts & cases / Don Bradmore
MELB, W'BOOL
1996
658.802 Bra/Smc : Strategic marketing casebook / prepared by Erica Brady
Strategic marketing casebook / prepared by Erica Brady
MELB
2008
658.802 Bro/Cms
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown
W'BOOL
1990
Competitive marketing strategy : dynamic manoeuvring for competitive position
MELB
1997
658.802 Bus/Pom : Principles of marketing : the management view / Richard Buskirk
Principles of marketing : the management view / Richard Buskirk
MELB
1966
658.802 But/Rmt : Relationship marketing : theory and practice / edited by Francis Buttle
Relationship marketing : theory and practice / edited by Francis Buttle
W'BOOL
1996
658.802 Buz/Ppl
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
W'BOOL, WATERFT
1987
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
W'BOOL, WATERFT
1987
658.802 Cad/Smm : Strategic marketing management / [prepared by] Jack Cadeaux
Strategic marketing management / [prepared by] Jack Cadeaux
MELB
2002
658.802 Cal/Bmp : Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins
MELB
2008
658.802 Cha/Kbm : Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston
Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston
MELB
2004
658.802 Chi/Imc : Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp
Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp
WATERFT
2005
658.802 Chi/Imc 2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
Integrated marketing communications / William Chitty, Nigel Barker & Terence A. Shimp
MELB, WATERFT
2008
658.802 Chi/Imc 2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
Integrated marketing communications / William Chitty, Nigel Barker, Michael Valos, Terence A. Shimp
MELB, W'BOOL, WATERFT
2012
658.802 Chi/Imc 2014
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp
MELB, W'BOOL, WATERFT
2015
4 additional entries
658.802 Chi/Imc 2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A Shimp, J. Craig Andrews
MELB, WATERFT
2018
4 additional entries
658.802 Chi/Imc 2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
Integrated marketing communications / [Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews. Terence A Shimp]
DPD, MELB, WATERFT
2021
5 additional entries
658.802 Coh/Mpl 2005
The marketing plan / William A. Cohen
MELB, W'PONDS
2005
The marketing plan / William A. Cohen
MELB, W'PONDS
2005
658.802 Coh/Mpl 2006 : The marketing plan / William A. Cohen
The marketing plan / William A. Cohen
MELB
2006
658.802 Coo/Pmp
Practical marketing planning / John Cooper and Peter Lane
MELB, W'PONDS
1997
Practical marketing planning / John Cooper and Peter Lane
MELB, W'PONDS
1997
658.802 Cop/Mcm
Marketing communications management : concepts and theories, cases and practices / Paul Copley
MELB, W'PONDS
2004
Marketing communications management : concepts and theories, cases and practices / Paul Copley
MELB, W'PONDS
2004
658.802 Cox/Avi : Analytical viewpoints in marketing management / edited by Keith K. Cox
Analytical viewpoints in marketing management / edited by Keith K. Cox
MELB
1968
658.802 Cra/Mma
Marketing management : a relationship marketing perspective / Cranfield School of Management
MELB, WATERFT
2000
Marketing management : a relationship marketing perspective / Cranfield School of Management
MELB, WATERFT
2000
658.802 Cra/Psm : Professional services marketing : strategy and tactics / F.G. Crane
Professional services marketing : strategy and tactics / F.G. Crane
WATERFT
1993
658.802 Cra/Sma 1994 : Strategic marketing / David W. Cravens
Strategic marketing / David W. Cravens
WATERFT
1994
658.802 Cra/Sma 1997 : Strategic marketing / David W. Cravens
Strategic marketing / David W. Cravens
W'PONDS
1997
658.802 Cra/Sma 2000
Strategic marketing / David W. Cravens
W'PONDS, WATERFT
2000
Strategic marketing / David W. Cravens
W'PONDS, WATERFT
2000
658.802 Cra/Sma 2003
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'PONDS, WATERFT
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'PONDS, WATERFT
2003
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'PONDS, WATERFT
2003
658.802 Cra/Sma 2006
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'BOOL, WATERFT
2006
Strategic marketing / David W. Cravens, Nigel F. Piercy
W'BOOL, WATERFT
2006
658.802 Cra/Sma 2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
Strategic marketing / David W. Cravens, Nigel F. Piercy
MELB, WATERFT
2009
658.802 Cra/Smm
Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker
MELB, WATERFT
2000
Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees and Rhett H. Walker
MELB, WATERFT
2000
658.802 Cra/Smm 1999 : Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
MELB
1999
658.802 Cze/Cms : Competitive marketing strategy / John A. Czepiel
Competitive marketing strategy / John A. Czepiel
MELB
1992
658.802 Cze/Sci : The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan
The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan
MELB
1987
658.802 Dah/Mca
Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith
MELB, W'BOOL, WATERFT
2010
Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith
MELB, W'BOOL, WATERFT
2010
Marketing communications : a brand narrative approach / Micael Dahleń, Fredrik Lange, Terry Smith
MELB, W'BOOL, WATERFT
2010
658.802 Day/Mda : Market driven strategy : processes for creating value / George S. Day ; with a new introduction
Market driven strategy : processes for creating value / George S. Day ; with a new introduction
WATERFT
1999
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