Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound; Contents; The New World of Inbound PR: A Foreword; Modernizing Public Relations and Marketing: A Foreword; Introduction; About the Author; Acknowledgments; Chapter 1: Getting the Basics: PR and Inbound; What Is Public Relations?; What Is Inbound?; Content: The Glue between Inbound and PR; Chapter 2: PR and Measurement; The History of Measurement in Public Relations and Communications; Inbound Marketing and Measurement; The Future of PR Measurement; Chapter 3: Inbound PR; Why You Need Inbound PR
The Inbound PR ConceptBenefits of the New Inbound PR Model; Why PR Agencies Need to Adopt Inbound PR; Chapter 4: How to Do Inbound PR; The Inbound PR Methodology; How to Run an Inbound PR Campaign; Inbound Media Relations; The Inbound PR Newsroom; How to Create Fascinating Content; The Art of Inbound Storytelling; Chapter 5: Generating New Business with Inbound PR; Practicing What You Preach; The Importance of Positioning; How to Create Your Agency's Positioning Strategy; How to Do Lead Nurturing and Fill Your Sales Funnel; Chapter 6: Delivering Inbound PR to Clients
Defining Inbound PR ServicesPackaging Inbound PR Services; Developing Inbound PR Capabilities; Delivering Inbound PR Services; Conclusions and Key Success Factors; Appendix; Notes; References; Index; End User License Agreement
