Title Questionnaire design, interviewing, and attitude measurement / A.N. Oppenheim

Edition New edition Published London ; New York : Pinter Publishers ; New York : Distributed exclusively in the USA and Canada by St. Martin's Press, [1992] ©1992

Copies

Location	Call no.	Vol.	Availability
W'PONDS	300.723 Opp/Qdi 1992		AVAILABLE
MELB	300.723 Opp/Qdi 1992		AVAILABLE
MELB	300.723 Opp/Qdi 1992		AVAILABLE
MELB	300.723 Opp/Qdi 1992		AVAILABLE
W'BOOL	300.723 Opp/Qdi 1992		AVAILABLE

Description 303 pages : illustrations ; 23 cm Contents Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages Summary Research methods and evaluation in the social sciences, including market research Analysis Social sciences Research Attitude Testing Interviewing in sociology Questionnaires Social surveys Notes Rev. ed. of: Questionnaire design and attitude measurement. New York : Basic Books, [1966] Bibliography Includes bibliographical references and index Subject Attitude (Psychology) -- Psychological testing. Attitude (Psychology) -- Testing. Interviewing in sociology. Social surveys. Attitude [MESH] Data Collection [MESH] Interviews [MESH] Questionnaires [MESH] Research Design [MESH] Attitude. Interviews as Topic. Psychological Tests. Surveys and Questionnaires. Data Collection. Interviews as Topic. Surveys and Questionnaires. Research Design. Sampling Studies. Sociology. Genre/Form Questionnaires. Author Oppenheim, A. N. (Abraham Naftali), 1924- Oppenheim, A. N. (Abraham Naftali), 1924- Questionnaire design and attitude measurement LC no. 92015306 ISBN 1855670437 (hbk.) 1855670445 (paperback)

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