Title Customer lifetime value : reshaping the way we manage to maximize profits / David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors

Published Binghamton, NY : Best Business Books, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.812 Bej/Clv		AVAILABLE

Description 144 pages : illustrations ; 22 cm Notes "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." Bibliography Includes bibliographical references and index Subject Relationship marketing. Customer relations -- Management. Author Bejou, David. Keiningham, Timothy L. Aksoy, Lerzan. LC no. 2006017120 ISBN 9780789034359 hardcover : cover alkaline paper 0789034352 hardcover : cover alkaline paper 9780789034366 soft cover alkaline paper 0789034360 soft cover alkaline paper

OTHER TI Journal of relationship marketing (Binghamton, N.Y.)

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