1. The changing world of a sustainable brand -- 2. The birth of a brand -- 3. The anatomy of a sustainable brand
Summary
Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This guide by sustainable brand expert Henk Campher is the model for building a sustainable brand that will help you get there
