| Description |
1 online resource |
| Series |
Corporate communications, 1356-3289 ; v. 12, no. 4 |
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Corporate communications ; v. 12, no. 4
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| Contents |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; CSR expectations: the focus of corporate marketing; Understanding the pitfalls in the corporate rebranding process; Student corporate brand identification: an exploratory case study; Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway; Managing vision and the brand within the creative industries; Understanding the meaning of corporate identity: a conceptual and semiological approach; Call for Papers |
| Summary |
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identi |
| Notes |
Title from PDF cover (viewed February 15, 2008) |
| Bibliography |
Includes bibliographical references |
| Subject |
Corporate image -- Case studies
|
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Social responsibility of business -- Case studies
|
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Branding (Marketing) -- Case studies
|
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Relationship marketing -- Case studies
|
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BUSINESS & ECONOMICS -- Public Relations.
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Branding (Marketing)
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Corporate image
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Relationship marketing
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Social responsibility of business
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| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Powell, Shaun M.
|
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Balmer, John M. T.
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Melewar, T. C.
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| ISBN |
9781846637056 |
|
1846637058 |
|
