Chapter 1 Gain a Competitive Edge: The Kahn Retailing Success Matrix p. 1 -- Chapter 2 Amazon the Disruptor: Laser Focus on the Customer and Reducing Friction in the Shopping Experience p. 17 -- Chapter 3 Price Leadership Is Not Enough: Successful "Everyday Low Price" Retailers Add Frictionless Expertise p. 43 -- Chapter 4 The Power of the Brand: The Direct-to-Consumer Model p. 57 -- Chapter 5 The Paradox of Luxury: When Low Prices and Accessibility Are Undesirable p. 79 -- Chapter 6 Compete on Customer Experience: The Lure of Emotional and Sensory Engagement p. 97 -- Chapter 7 Learning from "New Retail" in China p. 113
Summary
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. -- Adapted from publisher description
