SEPT is a non-profit football academy for children operating across the Indian state of Kerala. Currently the largest football nursery network in India, SEPT is dedicated towards developing players from the underprivileged strata of the society. Prior to 2017, SEPT experienced steady growth from 5 to 55 centers but recently growth and development have begun to falter and at present, SEPT is facing the threat of shutting down due to lack of financial assistance. This case explores SEPT's opportunities to retain and obtain sponsors and gain a sustainable inflow of funds to keep the organization operating. Additionally, it examines whether SEPT should diversify into training for a sport in which they apparently do not have expertise or experience
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Originally Published In Dhayanithy, D., & Mukherjee, S. (2018). SEPT Football Nursery - The largest organized nursery network in India. Kozhikode, India: Indian Institute of Management, Kozhikode
