| Description |
1 online resource (249 pages) |
| Contents |
Front cover; Half title; Title page; Copyright page; Contents; List of illustrations; Acknowledgements; Chapter 1 What is media theory?; Chapter 2 Behaviourism and media effects; Chapter 3 Modernity and medium theory; Chapter 4 Structuralism and semiotics; Chapter 5 Interactionism and structuration; Chapter 6 Feminisms and gender; Chapter 7 Political economy and postcolonial theory; Chapter 8 Postmodernity and the information society; Chapter 9 Consumerism and everyday life; Chapter 10 Debating media theory; Glossary; Bibliography; Index; Back Cover |
| Summary |
Offers a critical introduction to the theories of media studies. This book embraces media in their everyday cultural forms - music, internet, film, television, radio, newspapers and magazines - to enable a view of the 'big picture' of media theory |
| Notes |
Print version record |
| Subject |
Mass media.
|
|
Mass media -- Philosophy
|
|
Mass media and culture.
|
|
Mass media and culture -- Case studies
|
|
mass media.
|
|
Mass media
|
|
Mass media and culture
|
|
Mass media -- Philosophy
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| ISBN |
9780335234912 |
|
0335234917 |
|
9780335218134 |
|
033521813X |
|
1281330922 |
|
9781281330925 |
|
