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E-book
Author Willmott, Glenn, 1963-

Title McLuhan, or, Modernism in reverse / Glenn Willmott
Published Toronto, Ont. : University of Toronto Press, ©1996

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Description 1 online resource (xv, 262 pages)
Series Theory/culture
Theory/culture series.
Contents Introduction: McLuhan's Medium -- 1. The Art of Criticism -- 2. The Art of Montage -- 3. Symbolic Reversals -- 4. The Art of Politics -- 5. Technological Reversals -- 6. The Modern Primitive -- 7. The Postmodern Mask -- 8. The Postmodern Medium -- 9. Being There -- Conclusion: McLuhan's Message
Summary Our lives are increasingly dominated by new forms of image, sound, data, and language media. Marshall McLuhan called this new order of things the Global Village, and he strove to be true to it as the media-popular 'McLuhan.' Having little use for traditional critical forms or values, and courting instead the discourses of popular culture and big business, McLuhan displayed the authentic, ambivalent place of critical self-reflection in our media-centred world. McLuhan, according to Willmott, must be understood as a vital link in a generation of modern and postmodern critics, one who extracted modernist forms and values from the deconstructions of postmodern culture, and one who forced into public view the emergence of the critical intellectual as 'being-in-media.' Willmott's book fills the need for a first critical, historical, and theoretical re-reading of McLuhan's literary and cultural projects
He re-evaluates McLuhan as a thinker and writer who moved along the borders of academic and popular culture, and locates him as an integral presence in the history of modern critical thought. The book is divided into two parts, representing modern and postmodern periods. Willmott examines McLuhan's relationship to critical and aesthetic modernism, and political and historical sense of modernity in North America, from the early 1930s to the 1950s. This relationship led McLuhan to articulate and practise what Willmott calls a 'modernism in reverse.' Willmott examines the postmodern practice of this critical aesthetic, from the 1950s to the 1970s, which entailed McLuhan's self-commodification in art, business, and popular culture
Bibliography Includes bibliographical references (pages 245-253) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject McLuhan, Marshall, 1911-1980 -- Criticism and interpretation
McLuhan, Marshall, 1911-1980
SUBJECT McLuhan, Marshall, 1911-1980 fast
McLuhan, Marshall. nli
McLuhan, Marshall, (1911-1980) -- Critique et interprétation. ram
McLuhan, Marshall. swd
Subject Mass media -- Philosophy
Mass media criticism.
Modernism (Aesthetics)
Postmodernism.
PHILOSOPHY -- History & Surveys -- General.
PSYCHOLOGY -- Social Psychology.
Postmodernism
Modernism (Aesthetics)
Mass media -- Philosophy
Mass media criticism
Literaturkritik
Moderne
Literatur
Cultuurfilosofie.
Postmodernisme.
Mass media.
Mass media -- Philosophy.
Mass media criticism.
Modernism (Aesthetics)
Postmodernism.
Médias -- Philosophie.
Communication -- Philosophie.
Postmodernisme.
Genre/Form Electronic books
Criticism, interpretation, etc.
Form Electronic book
LC no. 96166672
ISBN 9781442677142
1442677147
Other Titles Modernism in reverse