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Author Dogramatzis, Dimitris, 1962-

Title Healthcare biotechnology : a practical guide / Dimitris Dogramatzis
Published Boca Raton : CRC Press, 2011
Online access available from:
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Description 1 online resource (xiii, 675 pages) : illustrations
Contents pt. 1. The healthcare biotechnology industry -- pt. 2. Intellectual property -- pt. 3. Funding -- pt. 4. New product -- pt. 5. Marketing -- pt. 6. Running the business
Summary "A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professional and registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study"--Provided by publisher
Bibliography Includes bibliographical references and index
Subject Biomedical Technology -- organization & administration.
Biotechnology industries.
Pharmaceutical biotechnology.
Biotechnology industries.
Pharmaceutical biotechnology.
Form Electronic book
ISBN 1439894124