| Description |
1 online resource |
| Contents |
Title Page; Copyright; Table of Contents; Dedication; Foreword; Preface; Acknowledgments; Part One: Overview and Background; Chapter 1: Digital Disciplines, Strategic Supremacy; From Value Disciplines to Digital Disciplines; Information Excellence; Solution Leadership; Collective Intimacy; Accelerated Innovation; Exponential Value Creation; The Leadership Agenda; Information Technology in Context; Notes; Chapter 2: Value Disciplines and Related Frameworks; Value Disciplines; Operational Excellence; Product Leadership; Customer Intimacy; Importance of Focus; The Unbundled Corporation |
|
Business Model GenerationMichael Porter and Competitive Advantage; Blue Ocean Strategy; Innovation: The "Fourth" Value Discipline; Notes; Chapter 3: Digital Disciplines; Information Excellence; Solution Leadership; Collective Intimacy; Accelerated Innovation; All of the Above?; Notes; Chapter 4: Digital Technologies; The Cloud; Big Data; Mobile; The Internet of Things; Social; Notes; Part Two: Information Excellence; Chapter 5: Operations and Information; Processes; Process Advantage; Process Optimization; Asset Optimization; Business Value of Information; The Role of Information Technology |
|
CaveatsNotes; Chapter 6: The Discipline of Information Excellence; From People to Machines; From Physical to Virtual; From Virtual to Digical; From Processes to Experiences; From Operations to Improvement; From Static Design to Dynamic Optimization; From Mass Production to Mass Personalization; From Cost Reduction to Revenue Generation; From Direct to Indirect Monetization; From Touchpoints to Integration; From Firms to Networks; From Data to Actionable Insight; From Answers to Exploration; Notes; Chapter 7: Burberry-Weaving IT into the Fabric of the Company |
|
Operational Excellence and Product LeadershipFrom Operational Excellence to Information Excellence; From Physical to Virtual; From Virtual to Digical; From Processes to Experiences; From Mass Production to Mass Personalization; From Cost Reduction to Revenue Generation; From Touchpoints to Integration; From Firms to Networks; Notes; Part Three: Solution Leadership; Chapter 8: Products, Services, and Solutions; Competitive Strategy; Product Elements; The Experience Economy; Pricing and Business Models; Notes; Chapter 9: The Discipline of Solution Leadership |
|
From Products and Services to SolutionsFrom Generic and Expected to Augmented and Potential; From Transactions to Relationships; From Sales Results to Customer Outcomes; From Standard Products to Custom Solutions; From Products and Services to Experiences and Transformations; From Standalone to Social; From Product to Platform; From Engineered to Ecosystem; Notes; Chapter 10: Nike-A Track Record of Success; From Products to Solutions; From Generic and Expected to Augmented and Potential; From Transactions to Relationships; From Sales Results to Customer Outcomes |
| Summary |
"Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon and Netflix as well as established firms such as GE, Nike, and UPS. Companies can develop a competitive edge through four digital disciplines--information excellence, solution leadership, collective intimacy, and accelerated innovation--that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines represent the extension and evolution of the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now encompass information excellence--leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, as well as to generate new revenue Product leadership must be extended to solution leadership--smart digital products ranging from wind turbines to wearables connected to each other, cloud services, social networks, and partner ecosystems Customer intimacy is evolving to collective intimacy--as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough--accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositionsto win in competitive markets in today's digital era"-- Provided by publisher |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Internet marketing.
|
|
Leadership.
|
|
Customer services.
|
|
BUSINESS & ECONOMICS -- Industries -- Computer Industry.
|
|
Customer services
|
|
Internet marketing
|
|
Leadership
|
|
Marketing sur Internet.
|
|
Leadership.
|
|
Service à la clientèle.
|
| Form |
Electronic book
|
| LC no. |
2015025266 |
| ISBN |
9781119039884 |
|
1119039886 |
|
9781119039877 |
|
1119039878 |
|
