| Description |
1 online resource |
| Series |
Asia Pacific journal of marketing and logistics, 1355-5855 ; vol. 21, no. 2 |
|
Asia Pacific journal of marketing and logistics ; vol. 21, no. 2
|
| Contents |
When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others] |
| Summary |
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market |
| Notes |
Title from PDF title page (viewed September 9, 2009) |
| Bibliography |
Includes bibliographical references |
| Subject |
Consumer behavior -- Asia
|
|
Advertising -- Asia
|
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BUSINESS & ECONOMICS -- Consumer Behavior.
|
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Advertising
|
|
Consumer behavior
|
|
Asia
|
| Form |
Electronic book
|
| Author |
Fam, Kim, 1960-
|
|
McNeill, L. C. (Lisa C.)
|
| ISBN |
9781848556775 |
|
1848556772 |
|
