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Subjects (1-50 of 51)
BUSINESS & ECONOMICS -- Consumer Behavior.
1
E-book
2014

Affluenza : how overconsumption is killing us-- and how we can fight back


De Graaf, John.
San Francisco : Berrett-Koehler Publishers, [2014]

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2
E-book
2017

Anju Pharmaceuticals : riding the herbal wave


Attri, Rekha, author
Bingley, U.K. : Emerald Publishing Limited, 2017

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4
E-book
2005

Applying social cognition to consumer-focused strategy



Mahwah, N.J. : L. Erlbaum Associates, 2005

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5
E-book
2020

Archies limited : where have all the feelings gone?


Nandi, Subrata Kumar, author.
Bingley, U.K. : Emerald Publishing Limited, 2020

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6
E-book
2015

Boycott and racism : a loaf of bread is just a loaf of bread


Abdul-Latif, Samshul-Amry, author
Bingley, U.K. : Emerald Group Publishing Limited, 2015

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7
E-book
2020

Brand beauty unleashed : the value of aesthetics in marketing


Álvarez del Blanco, Roberto, author.
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020

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9
E-book
2014

China's super consumers : what 1 billion customers want and how to sell it to them


Chan, Savio, author.
Hoboken, NJ : Wiley, [2014]

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10
E-book
2020

Consumer behaviour and analytics


Smith, Andrew, 1967 March 27- author
Abingdon, Oxon ; New York, NY : Routledge, 2020

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11
E-book
2012

The consumer, credit and neoliberalism : governing the modern economy


Payne, Christopher.
Abingdon, Oxon ; New York : Routledge, 2012

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13
E-book
2017

Consumer social values



London : Routledge, 2017

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14
E-book
2020

The corporate state : technopoly, privatization and corporate predation


Orrange, Robert M., author.
Abingdon, Oxon ; New York, NY : Routledge, 2020

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15
E-book
2012

Cracking the code : leveraging consumer psychology to drive profitability



Armonk, N.Y. : M.E. Sharpe, [2012]

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16
E-book
2017

Culture and commerce : the value of entrepreneurship in creative industries


Khaire, Mukti, 1973- author
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2017]

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18
E-book
2020

Defining, measuring and managing consumer experiences


Sorrentino, Annarita, author
Abingdon, Oxon ; New York, NY : Routledge, 2020

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19
E-book
2019

Delivering fantastic customer experience : how to turn customer satisfaction into customer relationships


Lafrenière, Daniel, author
New York : Productivity Press, 2019

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20
E-book
2020

Design for wellbeing : an applied approach



Abingdon, Oxon ; New York, NY : Routledge, 2020

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21
E-book
2020

Engaging brands : a customer-centric approach for superior experiences


Addis, Michela, author.
New York : Routledge, 2020

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22
E-book
2016

Everydata : the misinformation hidden in the little data you consume every day


Johnson, John H., author.
New York, NY : Bibliomotion, Inc., [2016]

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23
E-book
2020

Exclusive books : applying a behavioural economics perspective


Naidoo, Thiroshnee, author
Bingley, U.K. : Emerald Publishing Limited, 2020

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24
E-book
2019

Food and experiential marketing : pleasure, wellbeing, and consumption



Abingdon, Oxon ; New York, NY : Routledge, 2019

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25
E-book
2007

Freedom : America's competitive advantage in the global market


Gamble, William B. (William Bergh), 1951-


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26
E-book
2012

Gender, culture, and consumer behavior



New York : Routledge, [2012]

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27
E-book
2021

Getting price right : the behavioral economics of profitable pricing


Smith, Gerald, 1953- author.
New York : Columbia University Press, [2021]

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29
E-book
2019

Handbook of research methods in consumer psychology



New York, NY : Routledge, 2019

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30
E-book
2020

How to be insightful : unlocking the superpower that drives innovation


Knowles, Sam, author.
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020

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31
E-book
2015

Humanizing big data : marketing at the meeting of data, social science and consumer insight


Strong, Colin (Business writer), author
London ; Philadelphia : Kogan Page, 2015

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32
E-book
2022

Hyperconsumption corporate marketing vs. the planet


Hastings, Gerard (Professor), author.
New York : Routledge, 2022

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33
E-book
2021

Introduction to Corporate Communication : Case Studies from India


Lata Singh, Charu Vivekananda School of Journalism and Mass Communication, New Delhi
[Place of publication not identified] : Routledge India, 2021

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34
E-book
2015

It's not just a cup of "tea" : building consumer brand relationship


Kamath, Renuka, author
Bingley, U.K. : Emerald Group Publishing Limited, 2015

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35
E-book
2013

Laddering : unlocking the potential of consumer behavior


Holtzclaw, Eric V., 1973-
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]

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36
E-book
2020

Loyalty management : from loyalty programs to omnichannel customer experiences


Ziliani, Cristina, author
Abingdon, Oxon ; New York, NY : Routledge, 2020

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37
E-book
2020

Macro-social marketing insights : systems thinking for wicked problems



New York, NY : Routledge, 2020

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38
E-book
2020

Managing the marketplace : reinventing shopping centres in post-war Australia


Bailey, Matthew (Historian), author.
Abingdon, Oxon ; New York, NY : Routledge, 2020

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39
E-book
2022

Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS


Mesquita, José Marcos Carvalho de, author.
Abingdon, Oxon ; New York, NY : Routledge, 2022

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40
 
41
E-book
2003

The marketing power of emotion


O'Shaughnessy, John


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42
E-book
2020

Museum marketization : cultural institutions in the neoliberal era



Abingdon, Oxon ; New York, NY : Routledge, 2020

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43
E-book
2020

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain


Bayle-Tourtoulou, Anne-Sophie, author.
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020

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44
E-book
2008

Product experience





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45
E-book
2016

The Psychology of Influence : Theory, research and practice


Pligt, Joop van der, author. University of Amsterdam, the Netherlands
Routledge, 2016

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46
47
E-book
2019

Relationship marketing in the digital age


Palmatier, Robert W., author.
New York : Routledge, 2019

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48
E-book
2019

Researching marketing decisions : the Indian context



Abingdon, Oxon ; New York, NY : Routledge, 2019

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49
E-book
2018

Revolutionary nostalgia : retromania, neo-burlesque, and consumer culture


Cervellon, Marie-Cécile, author
Bingley : Emerald Publishing Limited, 2018

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50
E-book
2013

The Routledge Companion to Identity and Consumption


Ruvio, Ayalla A
Hoboken : Taylor and Francis, 2013

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