| Description |
xxxii, 621 pages : illustrations (some color) ; 28 cm |
| Contents |
Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The movie industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Mass media.
|
| LC no. |
2010023865 |
| ISBN |
0203836510 (ebook) |
|
0415876087 (paperback) |
|
0415876079 (hardback) |
|
9780203836514 (ebook) |
|
9780415876070 (hardback) |
|
9780415876087 (paperback) |
|
