Title Marketing management : a strategic decision-making approach

Edition Sixth edition, international edition / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr Published Boston ; London : McGraw-Hill Irwin, [2008] ©2008

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Mul/Mma 2008		AVAILABLE
MELB	658.8 Mul/Mma 2008		AVAILABLE

Description xix, 533 pages : illustrations ; 26 cm Notes Previous ed.: 2005 Bibliography Includes bibliographical references and index Subject Marketing -- Management. Author Mullins, John W. (John Walker) Walker, Orville C. Boyd, Harper W. ISBN 9780071101097 paperback 0071101098 paperback

  Permalink