| Description |
1 online resource (124 pages) |
| Series |
Managing service quality, 0960-4529 ; v. 15, no. 6 |
|
Managing service quality ; v. 15, no. 6
|
| Contents |
Introduction to the special issue on service innovation management -- Leadership styles in technology acceptance: do followers practice what leaders preach? -- Linking perceived value and loyalty in location-based mobile services -- The added value of web innovation for customer satisfaction -- Service innovation and customer choices in the hospitality industry -- The role of guides in artistic industries -- What works, and why, in business services provision for SME: insights from evolutionary theory |
| Summary |
Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articles in this special issue investigates an innovation related issue in service management, trying to answer this question in one way or another. In answering the question, some authors or author teams clearly have more general and academic ambitions, while others write to directly help decision-makers |
| Notes |
Print version record |
| Subject |
Customer services.
|
|
Quality control.
|
|
quality control.
|
|
BUSINESS & ECONOMICS -- Customer Relations.
|
|
Customer services
|
|
Quality control
|
| Form |
Electronic book
|
| Author |
Van Riel, Allard C. R
|
| ISBN |
1845448685 |
|
9781845448684 |
|
