Title New product development at Gripple, manufacturer of wire joining & tensioning systems

Published London, United Kingdom : SAGE Publications Ltd, 2016

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (16 min., 56 sec.)) : sound, colour Series SAGE video in practice SAGE video in practice Summary Dale Robertson, head of marketing at Gripple Ltd. discusses product management. Talking to customers and finding gaps in the market makes it possible to discover new product ideas. Product management requires taking products from the idea phase to the manufacturing phase Performer Practitioner, Dale Robertson Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on February 25, 2016) Subject Gripple Ltd New products -- Case studies New products. Genre/Form Case studies. Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Form Streaming video Author Robertson, Dale, interviewee ISBN 9781473965072 1473965071

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