Cover; Copyright; Contents; Preface; Acknowledgements; Abbreviations; 1. Introduction; 2. What are 'health foods'?; 3. Evolving policy issues and regulatory frameworks; 4. Health claim regulations in developed markets; 5. Health claim regulations in emerging markets; 6. Industry and market trends; 7. Consumer responses to health foods; 8. Through the looking glass; Appendix 1: Summary of labelling claims by country; Appendix 2: Medical foods and food for special dietary use in the USA; Appendix 3: Canadian and US nutrition facts labelling exemptions; Appendix 4: Codex Alimentarius guidelines
Appendix 5: Literature summariesReferences; Index
Summary
With ageing populations, rising incomes and a growing recognition of the link between diet and health, consumers are interested in new food products, supplements and ingredients with purported health benefits. The food industry has responded with new food innovations, formulations and enhancements that comprise the growing health food market, manifesting the need to design regulatory frameworks to govern valid health claims
