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Author
Foley, John, 1955-
Title
Balanced brand : how to balance the stakeholder forces that can make or break your business / by John Foley with Julie Kendrick
Edition
First edition
Published
San Francisco : Jossey-Bass, [2006]
©2006
Copies
Location
Call no.
Vol.
Availability
MELB
658.827 Fol/Bbh
AVAILABLE
Description
pages cm
Contents
Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance
Bibliography
Includes bibliographical references (page) and index
Subject
Brand name products.
Corporate image.
Relationship marketing.
Product management.
Author
Kendrick, Julie.
LC no.
2005034283
ISBN
9780787983093 (cloth)
0787983098 (cloth)
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