Title Audience, relevance, and search : targeting Web audiences with relevant content / James Mathewson, Frank Donatone, Cynthia Fishel

Published [Upper Saddle River, N.J.] : [IBM Press], [©2010]

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Description 1 online resource (vii, 140 pages) : illustrations Contents Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness Bibliography Includes bibliographical references (pages 136-140) Notes English Print version record Subject Online authorship. Web usage mining. Web sites -- Design. Web search engines. Internet users. Internet marketing. Online authorship. Web usage mining. Web sites -- Design. Web search engines. Internet users. Internet marketing. Internet marketing Internet users Online authorship Web search engines Web sites -- Design Web usage mining Languages & Literatures. Commerce. Literature - General. Marketing & Sales. Business & Economics. Form Electronic book Author Donatone, Frank. Fishel, Cynthia. LC no. 2010006751 ISBN 9780137048250 0137048254 1282563440 9781282563445 9786612563447 6612563443 0137048211 9780137048212

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