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Author
Burnham, Thomas
Title
Developing customers, products and markets for services / prepared by Thomas Burnham
Published
Cambridge, Mass. : Marketing Science Institute, 1996
Copies
Location
Call no.
Vol.
Availability
W'PONDS
380.1 Bur/Dcp
AVAILABLE
Description
31 pages ; 28 cm
Series
Report ; no. 96-100
Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 96-100
Notes
"Conference Summary" "March 1996."
"The Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995."
Subject
Consumer satisfaction.
Customer services.
Marketing -- Management.
Author
Marketing Science Institute (Cambridge, Mass.))
Marketing Science Institute (Cambridge, Mass.). Conference (1995 : Boston, Mass.)
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