Title Encyclopedia of major marketing campaigns / Thomas Riggs, editor

Published Detroit, MI : Gale, 2007

Online access available from: Gale eBooks    View Resource Record

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Description 1 online resource (xxii, 1947 pages) : illustrations Series Gale virtual reference library Gale virtual reference library. Contents A and E Television Networks -- In Case You Missed It Campaign -- ABC, Incorporated -- TV Is Good Campaign -- Abercrombie and Fitch -- A and F Quarterly Campaign -- Accenture, Limited -- I Am Your Idea Campaign -- adidas America, Incorporated -- Runners. Yeah, We're Different Campaign -- adidas-Salomon AG -- Impossible Is Nothing Campaign -- Yankee Fans Campaign -- The Advertising Council, Incorporated -- Campaign for Freedom Campaign -- Aflac, Incorporated -- The Aflac Duck (2000) Campaign -- The Broken Leg Campaign -- AirTran Holdings, Incorporated -- Go. There's Nothing Stopping You Campaign -- Allied Domecq PLC -- Loosen Up a Little Campaign -- The Allstate Corporation -- Our Stand Campaign -- Altria Group Incorporated -- It's a Woman Thing Campaign -- Amazon.com, Incorporated -- Amazon Theater Campaign -- America Online, Incorporated -- AOL Latino Campaign -- Welcome to the World Wide Wow Campaign -- American Apparel Incorporated -- American Apparel Campaign -- American Civil Liberties Union -- Racial Profiling Campaign -- American Express Company -- Competitive Campaign -- Do More Campaign -- Seinfeld Campaign -- American Honda Motor Company -- What About Now? Campaign -- American Legacy Foundation -- Truth Campaign -- Americans for the Arts -- Art. Ask for More Campaign -- Anheuser-Busch Companies, Incorporated -- Beer ... or Michelob? Campaign -- Frogs Campaign -- I Love You, Man Campaign -- Louie the Lizard Campaign -- Oh, and Beware of the Penguins Campaign -- Real American Heroes/Real Men of Genius Campaign -- Whassup?! Campaign -- Apple Computer, Incorporated -- iMac Campaign -- Silhouette Campaign -- Switchers Campaign -- Think Different Campaign -- AT and T Incorporated -- Carrot Top Campaign -- It's All Within Your Reach Campaign -- Privacy Manager Campaign -- Audi of America, Incorporated -- Art of the Heist Campaign -- Barclays Global Investors -- New School Campaign -- The Basketball Club of Seattle, LLC -- In Your Home Campaign -- Bayerische Motoren Werke AG -- Counterfeit Campaign -- Mini Robots Campaign -- The Hire Campaign -- BC Dairy Foundation -- Don't Take Your Body for Granted Campaign -- Binney and Smith -- Make Play Campaign -- The Body Shop International PLC -- Ruby Campaign -- Borders Group, Incorporated -- This Season, It's the Original Thought That Counts Campaign -- Boston Beer Company, Incorporated -- It's What's Inside Campaign -- Boston Market Corporation -- Eat Something Campaign -- Brigham's, Incorporated -- Reverse the Curse Campaign -- Budget Rent A Car System, Incorporated -- Up Your Budget Campaign -- Bureau of Engraving and Printing -- The New Color of Money Campaign -- Burger King Corporation -- Lunch Break Campaign -- Subservient Chicken Campaign -- When You Have It Your Way, It Just Tastes Better Campaign -- Business Leaders for Sensible Priorities -- Move Our Money Campaign -- Cadbury Adams USA LLC -- Four Out of Five Dentists Campaign -- Cadbury Schweppes Americas Beverages -- Bottles Personified Campaign -- Go for Zero Campaign -- California Department of Health Services, Tobacco Control Section -- Antitobacco Campaign -- Tobacco Control Section Media Campaign -- California Milk Advisory Board -- Happy Cows Campaign -- California Milk Processor Board -- Got Milk? Campaign -- Calvin Klein Cosmetics Company -- cK be Campaign -- Campbell Soup Company -- Goldfish Crackers Campaign -- Make It Campbell's Instead Campaign -- Canadian Film Centre -- 2004 Toronto Worldwide Short Film Festival Campaign -- Canon U.S.A., Incorporated -- 85 Second Photo Lab Campaign -- CareerBuilder Incorporated -- Time to Move On Campaign -- Cargill, Incorporated -- Collaborate>Create>Succeed Campaign -- Carl's Jr. -- Six Dollar Burger Campaign -- Carnival Corporation -- Fun Ships Campaign -- Cellco Partnership -- Can You Hear Me Now? Campaign -- The Charles Schwab Corporation -- Smarter Investor Campaign -- Chevron Corporation -- A World of Energy Campaign -- Church and Dwight Company, Incorporated -- Trojan Man Campaign -- Church's Chicken -- Full Flavor, Full Pockets, Full Life/Full Flavor, Full Pockets Campaign -- Cisco Systems, Incorporated -- The Self-Defending Network Campaign -- Citibank -- Identity Theft Solutions Campaign -- Citigroup Incorporated -- Live Richly Campaign -- Clairol, Incorporated -- Totally Organic Campaign -- CNS, Incorporated -- Back in the Sack Campaign -- The Coca-Cola Company -- Keep Playing Campaign -- Obey Your Thirst Campaign (1998) -- Obey Your Thirst Campaign (2004) -- Real Campaign -- You Are What You Drink Campaign -- Columbia Sportswear Company -- Mother Boyle Campaign -- ConAgra Foods' Feeding Children Better Foundation -- Child Hunger Campaign -- Conseco, Incorporated -- Protect/Create Wealth Campaign -- Cunard Line Limited -- Can You Wait? Campaign -- CVS Corporation -- Life to the Fullest Campaign -- Cyan Worlds Incorporated -- Riven Campaign -- DaimlerChrysler Corporation -- Employee Pricing Plan Plus Campaign -- Engineered to Be Great Cars Campaign -- Jeep Campaign -- There's Only One Campaign -- Darden Restaurants, Incorporated -- Life on Land Is Dry Campaign -- Davidson Development Incorporated -- Repositioning Campaign -- Dell Incorporated -- Dude, You're Getting a Dell Campaign -- Delta Air Lines, Incorporated -- Let Yourself Fly Campaign -- On Top of the World Campaign -- The Passenger's Airline Campaign -- DHL Holdings (USA), Incorporated -- Competition. Bad for Them. Great for You. Campaign -- Diageo plc -- Keep Walking Campaign -- Not Everything in Black and White Makes Sense Campaign -- Dial-A-Mattress -- Always Out There Campaign -- The Dial Corporation -- You're Not as Clean as You Think Campaign -- Diamond Foods, Incorporated -- Emerald Nuts Marketing Campaign -- The Diamond Trading Company -- Raise Your Right Hand Campaign -- DirecTV Group, Incorporated -- Celebrities Read Fan Mail to DirecTV (Become a DirecTV Fan Now) Campaign -- Discovery Communications, Incorporated -- Two Guys Campaign -- Doctor's Associates Incorporated -- Jared Fogle Campaign -- Dr. Martens Airwair USA LLC -- Beliefs Campaign -- Dr Pepper/Seven Up, Incorporated -- This Is the Taste Campaign -- Dreyer's Grand Ice Cream Holdings, Incorporated -- Unbelievable Campaign -- drugstore.com, inc. -- A Very Healthy Way to Shop Campaign -- Dyson Limited -- Doesn't Lose Suction Campaign -- Eastman Kodak Company -- Advantix Campaign -- The Best Part of Photography Is the Prints Campaign -- Take Pictures. Further Campaign -- Tall Tales Campaign -- eBay Incorporated -- Abbreviated Campaign -- eBay 2004 Television Campaign -- Electronic Data Systems -- Cat Herders Campaign -- Eli Lilly and Company -- Prozac Print Campaign -- Energizer Holdings, Incorporated -- Bunny Chasers Campaign -- ESPN, Incorporated -- The Rick Campaign -- This Is SportsCenter Campaign -- Without Sports Campaign -- E*TRADE Financial Corporation -- Monkey Trilogy Campaign -- Why Wouldn't You? Campaign -- Euromarket Design, Incorporated -- Crate and Barrel 1998 Print Ads Campaign -- FedEx Corporation -- Be Absolutely Sure Campaign -- Our Office Is Your Office Campaign -- Relax, It's Fedex Campaign -- The Way the World Works Campaign -- Fila USA -- Grant Hill 4 Campaign -- Ford Motor Company -- Driving American Innovation Campaign -- Life in Drive Campaign -- Storytelling Campaign -- Fortune Brands, Incorporated -- Sign Boy Campaign -- Foster's Group Limited -- How to Speak Australian Campaign -- Fox Entertainment Group, Incorporated -- NHL on FOX Campaign -- French Connection Group PLC -- Scent to Bed Campaign -- Frito-Lay Incorporated -- The Loudest Taste on Earth Campaign -- Fuji Photo Film U.S.A., Incorporated -- Meet the Greens Campaign -- Game Show Network -- You Know You Know Campaign -- Gap Incorporated -- For Every Generation Campaign -- How Do You Wear It? Campaign -- Khakis Campaign -- This Is Easy Campaign -- Gateway, Incorporated -- People Rule Campaign -- GEICO -- Gecko Campaign -- Good News Campaign -- Mini-Campaigns -- General Electric Company -- Imagination at Work Campaign -- General Mills, Incorporated -- Stories Campaign -- General Motors Corporation -- An American Revolution Campaign -- Break Through Campaign -- The Caddy that Zigs Campaign -- EV1 Introduction Campaign -- Hummer Campaign -- Looking for Mr Goodwrench Campaign -- Start Something Campaign -- Gill Foundation -- Turnout Campaign -- GlaxoSmithKline plc -- Power to Quit Campaign -- Social Anxiety Disorder Campaign -- Global Gillette -- Anything Else Would Be Uncivilized Campaign -- Go Daddy Software, Incorporated -- Godaddy.Com Super Bowl Commercial Campaign -- The Goodyear Tire and Rubber Company -- On the Wings of Goodyear Campaign -- William Grant and Sons Limited -- Single Malt Campaign H and R Block, Incorporated -- Worried about Bill Campaign -- Hallmark Cards, Incorporated -- Sneak a Peek Campaign -- Hardee's Food Systems, Incorporated -- Revolution Campaign -- Harley-Davidson Motor Company -- The Book of Harley-Davidson Campaign -- Heineken USA Incorporated -- It's All About the Beer Campaign -- The Hershey Company -- The Crisp You Can't Resist! Campaign -- There's No Wrong Way to Eat a Reese's Campaign -- Hewlett-Packard Company -- Built by Engineers, Used by Ordinary People Campaign -- Expanding Possibilities Campaign -- You + HP Campaign -- Hilton Hotels Corporation -- It Happens at the Hilton Campaign -- Hollywood Entertainment Corporation -- Welcome to Hollywood Campaign -- Home Box Office, Incorporated -- It's Not T.V. It's HBO Campaign -- Honda Motor Company -- The Power of Dreams Campaign -- Honda UK -- Grrr Campaign -- Iconix Brand Group, Incorporated -- Jenny McCarthy for Candie's Campaign -- IKEA International A/S -- Unböring Campaign -- InBev USA -- Grab a Rock Campaign -- ING Groep N.V. -- ING Launch Campaign -- Intel Corporation -- Bunny People Campaign -- Time for a Pentium II Processor? Campaign -- Intercontinental Hotels Group PLC -- Holiday Inn Brand Rejuvenation Campaign -- Stay Smart Campaign -- International Business Machines Corporation -- Can You See It? Campaign -- E-Business Campaign -- Gizmo Campaign -- Linux Campaign -- Solutions for a Small Planet Campaign -- Isuzu Motors America, Incorporated -- The Call Campaign -- -- J.C. Penney Company, Incorporated -- It's All Inside Campaign -- Jack in the Box, Incorporated -- Jack's Back Campaign -- Jenny Craig, Incorporated -- Kirstie Alley Campaign -- JetBlue Airways Corporation -- JetBlue Launch Campaign -- John Hancock Financial Services Incorporated -- Insurance for the Unexpected. Investments for the Opportunities. Campaign (1996) -- Insurance for the Unexpected. Investments for the Opportunities. Campaign (2000) -- Kellogg Company -- Gotta Have My Pops Campaign -- Special K Kick-Start Diet Plan Campaign -- KFC Corporation -- Chicken Capital USA Campaign -- Kimberly-Clark Corporation -- Kleenex Anti-Viral Campaign -- Kmart Corporation -- Kmart Joe Boxer Launch Campaign -- Martha Stewart Everyday Campaign -- Rosie O'Donnell and Penny Marshall Campaign -- Kraft Foods, Incorporated -- It's How to Unplug Campaign -- It's Not Delivery, It's DiGiorno Campaign -- Labatt USA -- Rolling Rock Ads Campaign -- Las Vegas Convention and Visitors Authority -- Vegas Stories Campaign -- La-Z-Boy Incorporated -- The New Look of Comfort Campaign -- LeapFrog Enterprises, Incorporated -- Learn Something New Every Day! Campaign -- Levi Strauss and Company -- It's Wide Open Campaign -- Levi's Type 1 Jeans Campaign -- They Go On Campaign -- Lincoln National Corporation -- Hello Future Campaign -- Little Caesar Enterprises, Incorporated -- Cloning Campaign -- Grand Canyon Campaign -- Safety Video Campaign -- Talking Pizzas Campaign -- Logitech International S.A. -- What Will You Do with All That Freedom? Campaign -- Lycos, Incorporated -- Go Get It Campaign -- Mail Boxes Etc., Incorporated -- See Your Small Business on the Super Bowl Campaign -- Malden Mills Industries, Incorporated -- Forward Fabric Campaign -- Marriott International -- Never Underestimate the Importance of a Good Night's Rest Campaign -- Mars, Incorporated -- The Energy You Crave Campaign -- Inner Beast Campaign -- M and M's New Millennium Campaigns -- Snickers Cruncher Campaign -- Maryland State Lottery Agency -- Cash in Hand Campaign -- MasterCard International -- Priceless Campaign -- Mattel, Incorporated -- Play. Laugh. Grow. Campaign -- McDonald's Corporation -- Campaign 55 Campaign -- Did Somebody Say McDonald's? Campaign -- I'm Lovin' It Campaign -- We Love to See You Smile Campaign -- MCI LLC -- 1-800-Collect Campaign -- Dennis Miller Ads Campaign -- McIlhenny Company -- Mosquito Campaign -- Mercedes-Benz USA, LLC -- Mercedes-Benz Corporate Branding Campaign -- Passion Campaign -- Smooth Ride Campaign -- Unlike Any Other Campaign -- MetLife, Incorporated -- MetLife Helps You Make Sense of It All Campaign -- Microsoft Corporation -- It's Good to Play Together Campaign -- Where Do You Want to Go Today? Campaign -- Midas, Incorporated -- Trust the Midas Touch Campaign -- Mike's Hard Lemonade Company -- Hard Day Campaign -- Miller Brewing Company -- Miller High Life Man Campaign -- Miller Lite's Miller Time Campaign -- Minnesota Partnership for Action against Tobacco -- Minnesota Partnership for Action against Tobacco Campaign -- Mitsubishi Motors North America, Incorporated -- Wake Up and Drive Campaign -- Monsanto Company -- Monsanto Image Campaigns -- Monster -- Today's the Day Campaign -- Montres Rolex SA -- Celebrity Endorsement Campaign -- Morgan Stanley -- At Your Side Campaign -- It Pays to Discover Revisited Campaign -- Make a Statement Campaign -- Tow Truck Campaign -- Mothers Against Drunk Driving, Connecticut Chapter -- Drunk Driving's a Serious Crime. Let's Treat It That Way. Campaign -- Motorola, Incorporated -- Intelligence Everywhere Campaign -- Moto Campaign -- MoveOn.org -- Real People Campaign -- MTV Networks Company -- Watch and Learn Campaign -- The Museum of Contemporary Art, Los Angeles -- Labels Campaign -- Napster, Incorporated -- It's Coming Back Campaign -- The Nasdaq Stock Market, Incorporated -- Listed on Nasdaq Campaign -- National Association for Stock Car Auto Racing -- How Bad Have You Got It? Campaign -- National Football League -- NFL Playoffs Campaign -- National Railroad Passenger Corporation -- Life on Acela Campaign -- Negro Leagues Baseball Museum -- 1998 Print Campaign -- Nestlé Purina PetCare Company -- Incredible Dogs Campaign -- Multiple Strength for Multiple Cats Campaign -- Nestlé S.A. -- Made Like No Other Campaign -- New Balance Athletic Shoe, Incorporated -- New Balance Thunderstorm, Stairs Campaign -- New York State Lottery -- If I Had a Million Dollars Campaign -- Nike, Incorporated -- 9,000 Shots Campaign -- Hello World and "I Am Tiger Woods" Campaigns -- Meet the Lebrons Campaign -- Move Campaign -- Play Campaign -- Product Assault Campaign -- What If We Treated All Athletes the Way We Treat Skateboarders? Campaign -- Women's Campaign -- Nikon Corporation -- Mass Market Initiative Campaign -- The Nikon School Campaign -- Nissan Motor Company, Limited -- Do You Speak Micra? Campaign -- Nissan North America, Incorporated -- Enjoy the Ride Campaign -- Nissan Quest Minivan Launch Campaign -- Own One and You'll Understand Campaign -- Nordstrom, Incorporated -- Make Room for Shoes Campaign -- Reinvent Yourself Campaign -- Norelco Consumer Products Company -- Norelco Reflex Action Razor Campaign -- Normark Corporation -- Custom Lures Campaign -- North American Coffee Partnership (Starbucks Corporation) -- Bring On the Day Campaign -- North Carolina Division of Tourism, Film and Sports Development -- Heritage Campaign -- Northwest Airlines Corporation -- E-Ticket Campaign -- Novartis AG -- Tummies Campaign -- Office Depot, Incorporated -- What You Need. What You Need to Know. Campaign -- Office of National Drug Control Policy -- Early Intervention Youth Campaign -- OfficeMax Incorporated -- What's Your Thing? Campaign -- Old Navy, Incorporated -- '70s Retro TV Campaign -- Destination Campaign -- Orange S.A. -- Goldspot Campaign -- Outward Bound USA -- Oceans, Mountains, Forests, Fear. Which Do You Conquer First? Campaign -- Oxygen Media -- Fresh Television for Women Campaign -- Pabst Brewing Company -- Remember Rainier Campaign -- Pacific Cycle, Incorporated -- Fast. It's Corporate Policy. Campaign -- What a Ride Campaign -- Palace Sports and Entertainment -- Goin' to Work. Every Night. Campaign -- Peace Corps -- Life Is Calling How Far Will You Go? Campaign -- PepsiCo, Incorporated -- Code Red Campaign -- Do the Dew Campaign -- Drink More Water Campaign -- Generation Next Campaign -- The Joy of Pepsi Campaign -- The Not-So-Vanilla Vanilla Campaign -- Origins Campaign -- Pepsi. It's the Cola Campaign Quaker-Warms You, Heart and Soul Campaign -- Security Camera Campaign -- That's Brisk, Baby! Campaign -- This Is Diet? Campaign -- Perdue Farms Incorporated -- Now Arriving Campaign -- Pfizer Incorporated -- The Power of Zyrtec Campaign -- Schick Tracer FX Ads Campaign -- See You Later, Alligator Campaign -- Super Fans Campaign -- Viagra Launch Campaign -- Pharmavite LLC -- Trusted by the Ones You Trust Campaign -- Philips Electronics North America Corporation -- Getting Better Campaign -- Piaggio USA, Incorporated -- Vespa Reintroduction Campaign -- Piedmont Federal Savings and Loan Association -- It's Your Mortgage. Keep It Here. Campaign -- Pizza Hut, Incorporated -- Big New Yorker Pizza Campaign -- Polaris Industries, Incorporated -- The New American Motorcycle Campaign -- Ride the Best Campaign -- Polaroid Corporation -- I-Zone/Joycam/Sticky Film Teen Campaign -- See What Develops Campaign -- Porsche Cars North America Incorporated -- Cayenne Launch Campaign -- priceline.com Incorporated -- Troubadour Campaign -- The Procter and Gamble Company -- The Best Part of Wakin' Up Is Folgers in Your Cup Campaign -- Cleaner Close Campaign -- Got the Power Campaign -- Habits Campaign -- Ingenious Protection for Ingenious Women Campaign -- Sharing and Connecting Campaign -- Sink Boy Campaign -- Strange but True Campaign -- Tasting Is Believing Campaign -- When You're Strong, You Sparkle Campaign -- The Prudential Insurance Company of America -- Be Your Own Rock Campaign -- Public Broadcasting Service -- Be More Campaign -- The Quiznos Master LLC -- Baby Bob Campaign -- Reebok International Limited -- Terry Tate, Office Linebacker Campaign -- The Rheingold Brewing Company -- Rheingold Beer Campaign -- Rock the Vote -- Yes/No Ballot Box Campaign -- Round Table Pizza -- The Last Honest Pizza Campaign -- Royal Appliance Manufacturing Company -- Darin' Campaign -- Fred Astaire Campaign -- Royal Caribbean Cruises Limited -- Get Out There Campaign -- Saab Cars USA, Incorporated -- Life Is Not a Spectator Sport Campaign -- SABMiller plc -- Low Carb Campaign -- Miller High Life Campaign -- Sanford, L.P. -- Write Out Loud Campaign -- Sanofi-Aventis -- Spirit of Freedom Campaign -- Saturn Corporation -- Saturn Relaunch Campaign -- Why Didn't Anyone Think of This Before? Campaign -- SBC Communications Incorporated -- Laurel Lane Campaign -- Schick-Wilkinson Sword -- Shaving Made Simple Campaign -- Scotts Miracle-Gro Company -- Neighbor to Neighbor Campaign -- Sears, Roebuck and Company -- Come See the Softer Side of Sears Campaign -- Sears. Where Else? Campaign -- Sega of America, Incorporated and Take-Two Interactive Software, Incorporated -- Beta-7 Campaign -- Serta International -- Counting Sheep Campaign -- Sharp Corporation -- More to See Campaign -- Sierra Club -- Hybrid Evolution Campaign -- Sims Sports, Incorporated -- Be Free Campaign -- Six Flags, Incorporated -- It's Playtime Campaign -- Sony Corporation -- Fun, Anyone? Campaign -- Sony Bravia Campaign -- Sony Corporation of America -- What's Next? Campaign -- Southwest Airlines Company -- Must Be Football Season Campaign -- Specialized Bicycle Components Incorporated -- Specialized Campaign -- Sprint Nextel Corporation -- Dime Zone Campaign -- Monday Nights Free and Clear Campaign -- Nextel. Done. Campaign -- Sprint PCS Campaign -- Stanley Steemer International, Incorporated -- Living Brings It In. We Take It Out. Campaign -- Staples, Incorporated -- That Was Easy Campaign -- Yeah, We've Got That Campaign -- State Farm Mutual Automobile Insurance Company -- True Stories Campaign -- Steelcase, Incorporated -- Work Effectiveness Campaign -- Suburban Auto Group -- Trunk Monkey Campaign -- Swift Boat Veterans for Truth -- Swift Boat Veterans for Truth Campaign -- Swiss Army Brands, Incorporated -- Swiss Army Equipped Campaign -- Taco Bell Corporation -- Think Outside the Bun Campaign -- Want Some? Campaign -- Target Corporation -- New Yorker Magazine Sponsorship Campaign -- Take Charge of Education Campaign -- Thomas Cook Tour Operations Ltd -- Perspectives Campaign -- Time Warner, Incorporated -- Cartoon Network Promotional and Branding Campaign -- The World's Most Interesting Magazine Campaign -- TiVo Incorporated -- TiVo, TV Your Way Campaign -- T-Mobile International AG and Company KG -- Get More Campaign -- Tommy Hilfiger U.S.A., Incorporated -- American Tartans Campaign -- Toyota Motor Sales, U.S.A., Incorporated -- A Car to Be Proud Of Campaign -- Everyday Campaign -- Fuel for Thought Campaign -- Get the Feeling Campaign -- Kids Rule Campaign -- The Road Is Calling Campaign -- Travelocity -- Roaming Gnome Campaign -- Triarc Companies, Incorporated -- Return of the Snapple Lady Campaign -- Turner Broadcasting System, Incorporated -- 31 Days of Oscar Campaign -- TBS Very Funny Campaign -- TV Guide, Incorporated -- On the Inside Campaign -- Tyson Foods, Incorporated -- Powered by Tyson Campaign -- UBS Financial Services Incorporated -- Thank You, Paine Webber Campaign -- Unilever PLC -- Campaign for Real Beauty Campaign -- Do It Once. Do It Right. Campaign -- Unilever United States -- Real Cooking Campaign -- Soothing Cucumber Eye Treatments Ads Campaign -- United Airlines Corporation -- It's Time to Fly Campaign -- Rising Campaign -- Ted Launch Campaign -- United Distillers and Vintners of North America -- Russian Art Campaign -- United Parcel Service, Incorporated -- Moving at the Speed of Business Campaign -- What Can Brown Do for You? Campaign -- United States Postal Service -- Fly Like an Eagle Campaign -- United States Tennis Association -- US Open Excitement Campaign -- UnitedHealth Group, Incorporated -- It Just Makes Sense Campaign -- V and S Vin and Sprit AB -- Absolut Director Campaign -- Absolut Print Campaign -- Jesse Ventura for Governor -- Retaliate in '98 Campaign -- VF Corporation -- Cut to Be Noticed Campaign -- Find Your One True Fit Campaign -- Rugged Wear Campaign -- Village Voice LLC -- Not America's Favorite Paper Campaign -- Virgin Atlantic Airways Limited -- Go, Jet Set, Go! Campaign -- Virginia Tourism Corporation -- Meet Virginia Campaign -- Visa U.S.A., Incorporated -- Visa. It's Everywhere You Want to Be Campaign -- Works Like a Check Campaign -- Volkswagen of America, Incorporated -- All Grown Up. Sort Of. Campaign -- Drivers Wanted Campaign -- Live Large Campaign -- New Beetle Campaign -- Wachovia Corporation -- Financial World Campaign -- Uncommon Wisdom Campaign -- Walgreen Company -- Perfect Campaign -- Washington Mutual, Incorporated -- Fear Not Campaign -- The Weather Channel Companies -- Painted Faces Campaign -- Wendy's International, Incorporated -- Fresh Stuffed Pita Campaign -- Good to Be Square Campaign -- Wholesome and Hearty Foods Company -- Eating Good Just Got Great Campaign -- Wm. Wrigley Jr. Company -- Altoids Campaign -- Altoids Gone Sour Campaign -- Gotta Have Twisted Sweet Campaign -- No Matter What Campaign -- Working Assets Long Distance -- Direct Marketing Campaign -- Wyeth -- Liqui-Gels Campaign -- Xerox Corporation -- Keep the Conversation Going, Share the Knowledge Campaign -- Yahoo! Incorporated -- Do You Yahoo!? Campaign -- Live Billboard Dating Campaign -- Yard Strength, Incorporated -- Yard Fitness Center Campaign Summary An annual publication that profiles important marketing campaigns of the 20th century Bibliography Includes bibliographical references and index Notes Original: xxii, 1947 pages : illustrations ; cm Print version record Subject Advertising campaigns -- United States -- History -- 20th century Advertising campaigns -- United States -- History -- 21st century Marketing -- United States -- History -- 20th century Marketing -- United States -- History -- 21st century Advertising campaigns. Marketing. United States. Genre/Form History. Form Electronic book Author Riggs, Thomas, 1963- ISBN 0787673560 141440607X 9780787673567 9781414406077

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