Title Marketing for health services : a framework for communications, evaluation and total quality management

Published Milton Keynes ; Philadelphia : Open University Press, 1991

Copies

Location	Call no.	Vol.	Availability
MELB	362.10688 SHE-M		AVAILABLE

Description viii, 182 pages : illustrations ; 24 cm Analysis Great Britain Health services Marketing Marketing National Health Service (GB) Overseas item Total quality management Bibliography Includes bibliographical references and index Subject Great Britain. National Health Service -- Management. Health maintenance organizations -- Great Britain -- Marketing. Health services administration. Medical care -- Marketing. Medical care -- Great Britain -- Marketing. National health services -- Great Britain -- Management. Public health administration. Public health -- Marketing. Total quality management in human services. Total quality management. National health services -- Great Britain. Marketing of Health Services. National Health Programs. Marketing of Health Services. State Medicine -- economics. SUBJECT United Kingdom. https://id.nlm.nih.gov/mesh/D006113 United Kingdom. https://id.nlm.nih.gov/mesh/D006113 LC no. 91113655 ISBN 0335154271 (paperback) 033515428X

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