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Book Cover
E-book
Author Su, Yong, author

Title Modern Oriental corporate culture : a case collection / Yong Su, Lanjian Chen
Published Heidelberg ; New York : Springer, 2014
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Description 1 online resource (xxi, 118 pages) : illustrations (some color)
Contents 1. Practicing Shared Benevolence and Improving World Health -- About Beijing Tong Ren Tang -- Corporate Culture of "Shared Benevolence" ('Tong Ren') -- Cultivating Teamwork Even in Its Name -- Trademark of TRT -- Characteristics of Corporate Culture -- Morality -- To Serve Public Health -- Integrity -- To Search for Excellence in Terms of Professionalism -- Trust-ToDoJusticetoEachCustomerBased on Professional Ethics -- Innovative Corporate Culture -- Business Philosophy of TRT -- To Win by Quality -- The Concept of Quality in TRT -- To Be Honest and Trustworthy -- The Core Business Philosophy of TRT -- To Profit by Ethics -- Ethics vs. Profit in TRT -- To Focus on Publicity -- Image in TRT -- To Prioritize People -- The Humanism of TRT -- To Lead in Solidarity -- Harmonious Human Motivation in TRT -- To Inherit and Innovate -- The View of Growth in TRT -- Preserving Tradition While Moving with the Times -- The Entrepreneurial Goal "Improve World Health" and the Ethical Norm "Be Honest and Hardworking" -- Attaining Proficiency in Medicine Formulation and Production Skills, Nurturing Talent and Preparing Name Brand Medicine -- Rigorous Internal Management and Motivating Employees -- Emphasizing Propriety and Human Harmony to Create a Cohesive and Harmonious Business Environment -- Commentary -- 2. The "Three Great Ways" -- Concept of the "Three Great Ways" -- The First Great Way: People-Oriented Management -- The Second Great Way: Exemplifying Virtue -- The Third Great Way: Conducting Oneself to Serve Others -- Philosophy of Success at INFINITUS -- Brief Introduction to the Company -- Business Philosophy of "Seeking Interest for Others" -- "Automatic Gear Shift" Management Philosophy -- The Numbers Four, Five and Six and "Automatic Gear Shift" -- The "Coolness" Index -- An Atmosphere of High Trust -- Systems and Processes Related to "Virtue First" -- Commentary -- 3. Management Philosophy at ING-Aetna Life Insurance Co. -- About ING -- Exemplifying Virtue or the Great Way of Morality -- Loyalty to Employees -- Responding to Evil with Good -- Prioritizing People or the Great Way of Humanity -- Genuine Customer Orientation -- Humanistic Incentives -- Importance of Empowering Employees -- Management by Walking Around -- Conducting Oneself to Serve Others or the Great Way of Conduct -- Harmonious Outlook of the Great Way of Conduct -- Favorable Objective and Subjective Factors for Success -- Commentary -- 4. Running a City in West China -- About Qiu He -- Autobiography -- Management Philosophy -- Government-Driven Urban Economy -- Land Resources for Urban Development -- Bridgehead Linking China with Southeast Asia -- Regional Cooperation -- Mr. Qiu's New Deal -- Required Stage of Development in Kunming -- "Administrative Accountability" System in Kunming -- Better to Sever a Finger Than Blink -- Urban Villages -- Real Estate -- Leadership Kidnapped -- "Clean Dianchi Lake, Dynamic Kunming" -- "Sir River Accountability" System and the Steering Team -- Duck Slaughter and House Demolition -- "White and Black, Five Plus Two" -- Cutting Pollution and Diverting the Niulan River -- Commentary -- 5. The Mengniu "Tao" -- About Mengniu Dairy Industry (Group) Co., Ltd. -- Unique "Tao" of Decision Management -- Building the Market First and the Factory Second -- Implementing a Win-Win or Even Multi-win Strategy ... 58 -- Using Public Relations to Lift Popularity -- Unique "Tao" of Quality -- Unique "Tao" of People-Oriented Management -- To Promote the Able and Avoid Complacency -- The "Triad-Right Theory" of Selecting Human Talent -- To Utilize Human Talent Based on the "Three-Stage Rocket Theory" -- The Importance of Action -- Unique "Tao" of Corporate Culture -- The Leader-Driven Culture -- The Mengniu Business School and Corporate Culture Training -- The Learning Festival and Thanksgiving Day -- The Articles by the President -- All-Round Assessment and Contest -- The Unique Atmosphere of the System -- Commentary
6. Ancient Art of War Style Management at Huawei Technologies Co., Ltd -- About Huawei Technologies Co., Ltd. -- Sense of Crisis at Huawei -- The Past and Present "Spring" -- Value Knowledge, Work Hard, and Insist on Leading Technology -- Excel at "Going Through the Narrow Door" -- People-Oriented Corporate Culture -- Chinese "Wolf" Culture -- The Sense of Crisis and Huawei's Dialectic Perspective on the Art of War -- Huawei Democratic Life and "Attack by Stratagem" in the Art of War -- Huawei Contingency Focus and "Variation in Tactics" in the Art of War -- "Guerrilla" Style Marketing Strategy and "Staying Clear of the Enemy's Main Force and Choosing to Attack Its Vulnerable Spots" -- The United Front and the Wu-Yue Covenant Stratagem -- Huawei Human Resource Management and the Art of War -- Huawei's Dilemma -- The Ubiquitous Compliance Culture -- The Quick Success of the Incentives -- The Sense of Excessive Crisis -- Successor-Less Individual Hero -- Commentary -- 7. Assimilating Chinese and Western Cultures at Hainan Airlines (HNA) -- About Hainan Airlines -- Realizing the Essence of Traditional Chinese Culture -- HNA's Godfather -- The Real Board Chairman Mr. Chen F. -- Traditional Chinese Basis of the HNA Corporate Culture -- Consistent Implementation -- Establishment of Specialized Training Institutions and Organizations Under the Guidance of the Board Chairman -- Including Employee Recognition Corporate Culture in Employee Assessement -- Publishing Numerous Monographs -- Power of Traditional Culture -- Helping HNA Achieve Sustained, Healhy, and Rapid Development -- Changing Employee Behavior -- Combining Traditional Culture with Advanced Western Science and Technology -- Incentive System -- Flexible Employment Mechanism -- Service Quality Management System -- Strict Service Standards -- Service Quality Control -- Commentary -- 8. Building a World Famous Kangnai Group Based on a Family Culture -- About Kangnai Group -- Building Enterprise Strength Through Hard Work -- Prioritizing People and Harmoniously Creating an Enterprise "Home" -- Good Working and Living Environment -- Equal Treatment of and Respect for Employees -- Meticulous and Humane Care for Employees -- Keeping Faith and Fostering Corporate Responsibility -- Maintaining Customers Through Honesty -- Sincerely Seeking Benefit for Distributors -- Fostering Corporate Responsibility -- Forging Ahead and Actively Building a Learning-Oriented Enterprise -- Universal Standards of Learning and Training System -- Varied Mechanisms for Promoting Learning -- Targeting the World and Creating a World Famous Enterprise -- A Variety of Brand Expansion and Product Diversification -- Aiming at the World and Finding the Wayof Multinational Operations -- Conclusions -- Commentary -- 9. College Mental Management -- About the Individual Mental Model -- Overview of the College Context -- College Culture -- College History -- College Status -- National Rankings of College Performance -- The First College Scandal -- The "Poker Game Incident" Becomes a National Sensation -- A Murderer Disgraces Himself and Brings Disaster to His Alma Mater -- The Second College Scandal -- The Sensational "Zhou Xia Incident" -- Focus on Part-Time Jobs Off Campus -- Different Opinions -- Twin Approaches to the Two Incidents -- Confronting the "Poker Game Incident" -- Confronting the "Part-Time Job Incident" -- Commentary
Summary The book covers Oriental management theories as well as their applications; research on positivism; long-term focus; exclusive interviews and accumulating first-hand data, etc. It also addresses the following topics: Chinese family businesses that have survived for more than one hundred years(e.g. INFINITUS, Beijing TRT); Chinese enterprises and firms that follow the oriental management culture serve as the dynamic engines to the 2nd largest economic entity in the world (e.g., Huawei Technologies Co., Ltd., Mengniu Dairy Gr., Hainan Airlines and so on); Eastern and western managerial cultures that have been growing within Chinese businesses(e.g., Hainan Airlines, INFINITUS); Varied schools such as Confucianism, Taoism, Buddhism, legalism, Military Strategists, Mohist School remain vital but at the same time Chinese businesses and firms welcome and extract the essence of western managerial civilization rather than reject it, etc. These areas will be of particular interest to readers, and the purpose of the book is not only to acquaint the reader with China by providing information about Chinese businesses and firms, but also to provide a royal road to doing business with China as well as allowing them to learn about Chinese managerial wisdom
Notes "This case collection is one of the phased outcomes of the Ministry of Education Quality Course management Communication (110 201) held in October 2009."
Bibliography Includes bibliographical references
Subject Corporate culture -- China.
Form Electronic book
Author Chen, Lanjian, author
ISBN 9783642352140 (electronic bk.)
3642352146 (electronic bk.)
(hbk.)
(hbk.)