| Description |
1 online resource (395 pages) |
| Series |
Routledge library editions. Industrial economics ; volume 29 |
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Routledge library editions. Industrial economics ; volume 29
|
| Contents |
Chapter One The British disease: an examination of factors underlying the decline in British competitiveness in world markets / D.O. Ughanwa M.J. Baker -- chapter Two Price and value / D.O. Ughanwa M.J. Baker -- chapter Three Taking stock / D.O. Ughanwa M.J. Baker -- chapter Four The characteristics of commercially successful firms / D.O. Ughanwa M.J. Baker -- chapter Five Sharpening the competitive edge / D.O. Ughanwa M.J. Baker -- chapter Six Design: meaning and application / D.O. Ughanwa M.J. Baker -- chapter Seven Improving competitiveness through design management / D.O. Ughanwa M.J. Baker -- chapter Eight A model of the role of design in international competitiveness / D.O. Ughanwa M.J. Baker |
| Summary |
"Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets."--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed January 31, 2018) |
| Subject |
Industrial design -- Great Britain
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Engineering design -- Great Britain
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Industries -- Great Britain.
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Competition, International.
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Exports -- Great Britain
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ART -- Folk & Outsider Art.
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CRAFTS & HOBBIES -- Folkcrafts.
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Competition, International
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Engineering design
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Exports
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Industrial design
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Industries
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Great Britain
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| Form |
Electronic book
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| Author |
Baker, Michael J., 1935- author
|
| ISBN |
9781351248037 |
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1351248030 |
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9781351248044 |
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1351248049 |
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9781351248051 |
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1351248057 |
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9781351248020 |
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1351248022 |
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