| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
This case study presents a problem for the new management team of a recently acquired hotel that its owners have invested millions of dollars to renovate and upgrade. The property was formerly a midscale, branded hotel, but now the hotel is being marketed toward a more upscale guest. Accordingly, a new competitive set of hotels must be determined, and how and why this is done is discussed in the case |
| Notes |
Originally Published InDrake, J., & Cosentino, S. (2019). Oasis in Sin City: Determining a competitive set. Journal of Hospitality & Tourism Cases, 7(4), 38-43 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Hotel management -- Case studies
|
|
Branding (Marketing) -- Case studies
|
|
Branding (Marketing)
|
|
Hotel management.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Cosentino, Stefan W., author
|
| ISBN |
9781529761658 |
|
1529761654 |
|
