The Manual of Strategic Planning for Cultural Organizations : a Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives and Zoos
Published
Blue Ridge Summit : Rowman & Littlefield Publishers, 2017
Figures and Tables; Preface; Acknowledgments; Ch01. Why Conduct a Strategic Plan?; Ch02. When to Conduct a Strategic Plan; Ch03. Who and What; Ch04. How; Ch05. From Problems to Strategies; Ch06. From Strategies to Goals; Ch07. From Goals to Objectives and Tasks; Ch08. Implementing the Plan; Ch09. Evaluating the Strategic Plan; Conclusion; Glossary; Bibliography; Index; About the Authors and Case Study Contributors
Summary
The Manual of Strategic Planning for Cultural Organizations adopts a revolutionary approach to the world of museums and cultural institutions. By encompassing a broad group of cultural organizations, this whole-career oriented book responds to the 21st-century reality that boundaries are being blurred among institutional types