| Description |
1 online resource (xxi, 167 pages) |
| Series |
Aspects of tourism |
|
Aspects of tourism.
|
| Contents |
List of Figures and Tables; Acknowledgements; Preface: Why a Book on City Tourism?; Part 1 City Tourism; Chapter 1 Organising City Tourism; Chapter 2 Measuring City Tourism; Chapter 3 The Dynamics of City Tourism; Part 2 City Tourism Organisation; Chapter 4 City Tourism Organisation: Structure and Operations; Chapter 5 Setting Up and Leading City Marketing Agencies; Chapter 6 York, United Kingdom; Part 3 City Branding; Chapter 7 The Problematic Nature of City Branding; Chapter 8 City Branding in the Netherlands; Part 4 Conclusions |
| Summary |
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed t |
| Bibliography |
Includes bibliographical references (pages 161-163) and index |
| Notes |
English |
|
Print version record |
| Subject |
Tourism -- Europe
|
|
Cities and towns -- Europe
|
|
Sales & marketing.
|
|
BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
|
|
Cities and towns
|
|
Tourism
|
|
Turism -- Europa.
|
|
Städer.
|
|
Europe
|
| Form |
Electronic book
|
| LC no. |
2011000632 |
| ISBN |
9781845411718 |
|
1845411714 |
|
9781845411701 |
|
1845411706 |
|
9781845411725 |
|
1845411722 |
|
9781845412104 |
|
1845412109 |
|
1283147475 |
|
9781283147477 |
|
9786613147479 |
|
6613147478 |
|
