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Book Cover
E-book
Author Lawrence, Kelsey, author

Title Taylor Swift and the Ticketmaster disaster / Kelsey Lawrence
Published London : SAGE Publications: SAGE Business Cases Originals, 2023

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Description 1 online resource
Series SAGE business cases
SAGE business cases
Summary The stranglehold that Ticketmaster and Live Nation have on the events industry came into sharp relief last year after Taylor Swift announced her first world tour in five years. Millions of fans flocked to buy tickets, only for Ticketmaster to temporarily cancel sales to the general public during the presale chaos. The botched rollout left many fans furious--and sparked a Justice Department investigation into the companies' alleged anticompetitive practices. This case examines the debacle and asks students to discuss what it means for Ticketmaster and Live Nation
Notes Description based on XML content
Subject TicketMaster (Firm) -- Case studies
SUBJECT TicketMaster (Firm) fast
Subject Ticket brokerage -- Case studies
Special events -- Management -- Case studies
Special events -- Management
Ticket brokerage
Genre/Form Case studies
Form Electronic book
ISBN 9781071920152
1071920154