| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
35 billion RMB - that's the figure made in online sales transactions by Alipay (the Chinese version of PayPal) on November 11th, 2013. What is to guide Chinese consumers in purchasing decisions as they move en masse to an online purchasing environment? With the strong growth of Chinese domestic consumption, more and more Chinese consumers are realizing they need an independent shopping guide that can help them to find the quality and functionality they need from among millions of alternatives. However, few solutions in the market meet the necessary criteria for independent reviews, competent expertise and wide coverage. QuarkMan technology was tailored to meet this need |
| Notes |
Originally Published in: Wu, S., & Yuan, D. (2014). Helping Chinese consumers making the informed choices: The challenge of Trust. 8-314-311. Beijing: Tsinghua SEM Chinese Business Case Center |
|
Online resource; title from home page (viewed on May 6, 2016) |
| Subject |
Consumer behavior -- China -- Case studies
|
|
Teleshopping -- China -- Case studies
|
|
Consumer behavior
|
|
Teleshopping
|
|
China
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Yuan, David, author
|
| ISBN |
9781473958876 |
|
1473958873 |
|
