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E-book
Author Zerio, John, author

Title Scott : away-from-home / prepared by professors John Zerio and Sundaresan Ram
Published [Glendale, AZ] : Thunderbird School of Global Management, [2002]
copyright 2002
Online access available from:
International Business Online    View Resource Record  

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Description 1 online resource (16 pages) : illustrations
Series International business online (text)
Thunderbird case series
Summary The case describes the company's first attempt to design a global product development process. A major Japanese customer expresses interest in a more compact model of the existing liquid soap dispenser. The company's senior management decided to leverage this market opportunity to develop a product that would also fit the product portfolio of European and North American divisions. The new process should integrate a world-class network of industrial designers, molders, toolmakers, contract manufacturers, and logistics providers
Notes Title from resource description page (viewed July 24, 2014)
Thunderbird case number: A12-02-0021
This edition in English
Subject Scott Paper Company.
New products -- Case studies.
Branding (Marketing)
Genre/Form Case studies.
Form Electronic book
Author Ram, Sudaresan, author
Thunderbird, The American Graduate School of International Management, publisher