Contents; Figures and Illustrations; Foreword; Acknowledgements; Chapter 1: Starting Fieldwork on 'The Farm'; Chapter 2: 'Reflexibility' -- the Methodology of Fieldwork Among Lay Ethnographers; Chapter 3: The Power of Culture; Chapter 4: Farm, Factory, Firm -- the Culture of Design and the Design of Culture; Chapter 5: Breakpoint: Metaphors of Change; Chapter 6: From 'Corporate Identity Components' to 'Fundamental Values'; Chapter 7: 'Brand Religion' -- and Voices of Heresy; Chapter 8: Working with Human Resources; Chapter 9: How to Do Things with Words
Chapter 10: The Social Significance of FlexibilityConclusion; Postscript; Appendix; References; Index
Summary
Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As
Analysis
Applied Anthropology
Bibliography
Includes bibliographical references (pages 281-291) and index
