| Description |
1 online resource (771 pages) : color illustrations |
| Series |
For dummies |
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--For dummies.
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| Contents |
Blogging All-in-One For Dummies, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About Blogging All-in-One For Dummies; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Joining the Blogosphere; Chapter 1: Joining the Blogosphere; Welcome to the Blogosphere; Finding Out Why People Blog; Finding and Reading Blogs; Deciding to Start a Blog; Chapter 2: Preparing to Start and Write a Blog; Choosing a Topic; Choosing Your Voice |
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Deciding What to Write About Knowing What Not to Write About; Writing Great Blog Posts; Understanding Types of Blog Posts; Avoiding Blogger's Block and Finding Blog Post Ideas; Determining How Often to Publish Blog Posts; Chapter 3: Blogging Basics; Choosing a Domain Name; Identifying the Basic Elements of a Blog; Chapter 4: Blogging Rules and Ethics; Avoiding Blogging Don'ts; Providing Attribution; Understanding Copyright and Fair Use; Using Creative Commons Licenses; Disclosing Your Policies; Book II: Niche Blogging; Chapter 1: Understanding Niche Blogging |
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Determining What Makes a Niche Blog Finding Niche Blogs; Finding Out What Makes Niche Blogs Successful; Benefiting from the Positives of Niche Blogging; Identifying the Drawbacks to Niche Blogs; Chapter 2: Benefiting from a Niche Blog Approach; Finding Your Focus and Keeping It; Generating Traffic and Capturing an Audience; Establishing Yourself as an Expert; Gaining Online Exposure; Networking with Other People in Your Niche; Chapter 3: Choosing Your Niche; Determining Your Niche Blogging Goals; Identifying Niches That Might Work for You; Researching Existing Niche Blogs |
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Determining the Audience Potential for a Niche Blog Understanding Monetization Opportunities for Niche Blogs; Chapter 4: Writing for Your Niche; Creating Content; Branding Your Blog; Networking and Commenting; Creating Off-Blog Content for Your Niche Blog; Book III: Corporate and Business Blogging; Chapter 1: Starting a Business Blog; Revealing Why Companies Blog; Finding Companies That Do It Right; Benefiting from a Corporate or Business Blog; Chapter 2: Developing a Business Blog Marketing Plan; Researching the Competition; Understanding Your Readers and Delivering Content They Want |
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Creating a Business Blog Marketing Strategy Blogging with Multiple Writers; Chapter 3: Choosing Business Bloggers; Knowing When You Need Outside -- or Inside -- Help; Knowing the Skills to Look for When Hiring a Blogger; Publicizing Your Open Blogger Job; Hiring a Blogger; Defining Blogger Guidelines; Training Bloggers; Communicating and Collaborating with Bloggers; Chapter 4: Writing a Business Blog; Discovering the Types of Business Blog Posts; Turning a Business Blog into a Direct Sales Tool; Finding Out the Tips for Business Blog Success; Avoiding Things Blog Readers Don't Like |
| Summary |
A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. -- Provided by publisher |
| Analysis |
COMPUTERS / General |
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Computers |
| Notes |
Print version record |
| Subject |
Blogs -- Handbooks, manuals, etc
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Blogs.
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blogs.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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Blogs
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| Genre/Form |
handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| ISBN |
9781118334133 |
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1118334132 |
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9781118331903 |
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1118331907 |
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9781118399033 |
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111839903X |
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