| Description |
1 online resource (xiii, 289 pages) |
| Contents |
Part I -- Attention marketing -- No more apologizing -- Don't you want to be "that guy!"? -- How do I become "that guy"? -- Can my business be "that guy!"? -- From idea to success in eight hours -- Press releases don't get press anymore -- Help me help you -- Mark Cuban hates me -- New Jersey man sells Brooklyn Bridge ... for $14.95! -- One video got my message through -- The million-dollar question! -- 26 ways to generate killer ideas -- Do think outside of the box and what can happen when you do -- Do you market outrageously? -- You can't do it? That's the wrong way to think! -- What's your hook? -- A few more things about good brand names . . -- Determination, diligence, and discipline -- Marketing and sales 101 -- It's all about pain -- The universal truths of selling on the web. Part II -- Making money on the web -- Do people really make millions online? -- So how do people make money online? -- What's you $$$ number? -- Membership sites & recurring revenue, oh my! -- CD or DVD continuity programs -- Boot camps and training sessions -- Group coaching -- Keeping subscribers -- Reusing content -- Bonuses rule! -- A regular guy becomes the king of continuity -- The tools -- Got a brand in mind yet? -- Affiliate marketing -- Social media -- Can I use social media to make money? -- Need a job, try facebook -- More power to the people (on Facebook) -- Attention! Videos can make money -- Getting into the online video game -- Let's get viral! -- Walking the walk -- How to distribute web videos. Part III -- That question mark guy -- Speaking of questions ... -- Farting sounds make us laugh, but is anyone buying? -- Mmm, mmm, good! -- Is all attention good? -- Image counts -- Do you have a voice? -- Crazy = success question -- Why do some people get attention yet can't monetize it? -- The web is full of copycats -- Customer evangelists rule -- Luxury versus need -- Getting attention the old-fashioned way -- Power to the people -- One "hell" of an attention-getter -- Astonish me! -- Does making S#*% up to get attention work? -- The best job in the world -- Porn and pancakes at church -- The worst is sometimes better than the best -- Five cents is more memorable than free -- Sometime it's the little ideas that work best -- Stalker or author? Who cares? It worked! -- An idea turned into millions! Conclusion -- This book was written for you -- But wait ... There's more! |
| Summary |
"Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere."--Resource description page |
| Notes |
Print version record |
| Subject |
Internet marketing.
|
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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Internet marketing
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| Genre/Form |
dissertations.
|
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Academic theses
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
|
| ISBN |
9780470880661 |
|
047088066X |
|
9780470880678 |
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0470880678 |
|
9780470880685 |
|
0470880686 |
|
1282756222 |
|
9781282756229 |
|
0470599278 |
|
9780470599273 |
|
