Limit search to available items
Record 15 of 25
Previous Record Next Record
Book Cover
E-book

Title Aspects of electronic retailing / editor, John Fernie
Published Bradford, England : Emerald Group Pub., ©2002

Copies

Description 1 online resource (113 pages)
Series International journal of retail & distribution management, 0959-0552 ; v. 30, no. 10, 2002
International journal of retail & distribution management ; v. 30, no. 10
Contents Consumer demand for online food retailing: is it really a supply side issue -- Switching to electronic stores: consumer characteristics and the perception of shopping benefits -- The state of electronic customer relationship management in retailing -- Exploratory study into wireless application protocol shopping -- Increasing the cost efficiency of e-fulfilment using shared reception boxes
Summary This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in the MCBsuite of journals. This is the third of theirlongitudinal studies in 2001 and was anextension of the second survey in thatre-contact was made with the 260 participantsin study two. The current study shows amaturing of the online customer with quitehigh customer retention rates. In fact themain r
Bibliography Includes bibliographical references
Notes English
Print version record
Subject Electronic commerce.
Retail trade -- Management.
BUSINESS & ECONOMICS -- International -- Marketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Exports & Imports.
Electronic commerce
Retail trade -- Management
Form Electronic book
Author Fernie, John, 1948-
ISBN 1845446542
9781845446543
1280479086
9781280479083
9786610479085
6610479089