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Book Cover
E-book
Author Temporal, Paul.

Title Islamic branding and marketing : creating a global Islamic business / Paul Temporal
Published Singapore : John Wiley & Sons (Asia), ©2011

Copies

Description 1 online resource (xvii, 324 pages) : illustrations
Series Wiley trading
Wiley trading.
Contents Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets
Summary Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Marketing -- Islamic countries
Consumers -- Islamic countries -- Psychology
Branding (Marketing) -- Islamic countries
BUSINESS & ECONOMICS -- Green Business.
Commerce
Branding (Marketing)
Consumers -- Psychology
Marketing
Marketing -- Pays islamiques.
Consommateurs -- Pays islamiques -- Psychologie.
SUBJECT Islamic countries -- Commerce
Subject Islamic countries
Form Electronic book
ISBN 9781119199540
1119199549
9780470828472
0470828471
9780470828489
047082848X
1283175150
9781283175159
9786613175151
6613175153